Consumer Behavior Homework

BUS708D Consumer Behavior Group Project Guideline

Think of a company including a catchy name and a product or service. Complete the following parts throughout the semester as directed by the class.

Part I – Answer the following items in a paragraph (5 to 8 sentences per paragraph) form:

• What is the name of the company and what product or service does your company offer? (1 paragraph)

• Describe the Market Segmentation for your product/service. (2 paragraphs) • Describe the Positioning Strategy for your product/service. (2 paragraphs)

Part II

• Draw and describe the Perceptual Mapping for your product/service. (1 picture and 1 paragraph)

• What is the Entry Strategy for your product/service? (2 paragraphs) • Describe the Product Lifecycle Management (1 paragraph) • Brand Equity Management (1 paragraph) • Product Line Management (1 paragraph)

Part III

• Write a one page abstract summary • Prepare a 8-slide power point presentation that sums up your project

Notes:

Use 12 Point Font, Times New Roman, APA Citation Formatting, Standard Margins, and Double Spaced.

Include a separate cover page and references.

Make your slides as graphical as possible without too many words.