Strategic Management

BUS 699.2W1 FALL II 2023 Page 1

FALL II 2023

BUS 699.2W1 Strategic Mgt./ Capstone Professor: Faye A. Sisk, Ph.D.

Phone: (678) 547-6127 email: [email protected]

Office Hours: 4:00-6:00 Tues & 1:30-3:30 Thurs Adm. Asst.: (678) 547-6177

& by appointment Office: SSBE 202

ZOOM: https://mercer.zoom.us/j/92739101507

Meeting ID: 927 3910 1507

MERCER IT HELP DESK: Contact Mercer IT for any CANVAS or ZOOM issues. helpdesk@

mercer.edu; phone 478-301-7000

http://it.mercer.edu/student/index.htm

STETSON-HATCHER SCHOOL OF BUSINESS

MISSION STATEMENT

The Stetson Hatcher School of Business delivers career focused business education to develop

innovative leaders and responsible global citizens. CATALOG DESCRIPTION:

This course is restricted to candidates who have completed the core MBA program courses and are in

good standing. This is normally taken as the final course in the MBA program. The course provides

students with the opportunity to correlate, integrate, and apply the concepts and principles learned in the

core and elective courses of the MBA program.

COURSE OBJECTIVES:

Upon the successful completion of this course, the student will be able to:

1. explain how the strategic planning process enables top management to provide

direction to the organization

2. identify new opportunities for business consistent with the organization’s

goals and objectives

3. develop strategies using company resources that are consistent with the company’s mission

4, recognize the importance of executive management’s participation in strategy implementation

5, think systematically about the factors affecting firm performance including industry

conditions, firms’ resources and capabilities, and opportunities for securing sustainable

competitive advantage.

REQUIRED RESOURCES: Simulation & Text

MSI CAPSIM CAPSTONE Simulation Team/ Student Guide, online www.capsim.com

Available online & PDF from Capsim site under “Getting Started.”

CAPSIM Simulation # C146524

You will need to register for and purchase the simulation & COMPXM exam from CAPSIM website

BEFORE the first class

BUS 699.2W1 FALL II 2023 Page 2

TEXT: Brennan, L.L. & Sisk, F.A. (2012) Strategic Management for Results.

• ISBN-13: 978-1-62661-359-1

The textbook for BUS 699 is available through the Mercer bookstore and directly from the publisher

in a variety of formats. Check the Mercer bookstore pricing BEFORE you go to an internet source.

This is a custom text and is more economical than the bookstore or Cognella site. To purchase the

required text for BUS 699, Strategic Management for Results: Practical Strategies for Sustainable

Outcomes in other formats go to: https://store.cognella.com/80489-1b-ni-011

If you run into any problems, please email [email protected] or call 800.200.3908 x503

COURSE CRITERIA AND EVALUATION:

Class Participation & Attendance 5 %

Completion of Situation Analysis, Solo Rehearsal (4 rounds)

& Introductory Lesson 10 %

Capstone Simulation Results 10 %

Team Strategic Analysis 25 %

Comp XM Individual Assessment 20 %

Peer Evaluation (CAPSIM on line & written) 10 %

Midterm 20 %

TOTAL 100 %

Class Participation & Attendance

You are expected to prepare the readings and assignments as indicated on the syllabus. ZOOM class

discussions will be based on these materials, with individuals sharing their questions, ideas and

experiences. Students will be evaluated daily on the quality as well as quantity of their participation,

based on the value of their analysis, their contribution to their teams and to the class. ZOOM meetings

will be on WEDNESDAY evenings @ 7 pm. If you cannot attend the class meeting, they will be

recorded and posted on CANVAS. You MUST review these class meetings to be successful in this class

and I will review the ZOOM log or your access of the recording through CANVAS. . .

Each team will prepare a report containing the vision statement, mission statement, management

model, objectives and business strategy it plans to use to obtain the objectives. This report is

limited to two pages of text (you may attach as many graphs and tables as necessary). Also, teams

will produce a product portfolio analysis known as the BCG Matrix and the SPACE Matrix.

These submissions will be useful for developing your final analysis.

CAPSIM/CAPSTONE Simulation Preparation

The class begins 10/18. Before that class you should register for the CAPSTONE /Capsim simulation

@ www.capsim.com . The simulation for BUS 699. 2W1 is # C146524. You should also complete the

INTRODUCTORY LESSON found under “Getting Started” by Monday 10/23. You need to study the

STUDENT GUIDE found on the site and also posted on CANVAS.

In order to be successful in this class, you need to complete the additional prerequisite requirements by

Thursday 10/26. The prerequisites include: 1) the Introductory Lesson & Quiz 2) the Situation

Analysis and 3) four (4) rounds of the Solo Rehearsal Tutorial. They can also be found on the simulation

site under “Getting Started”. Complete this assignment in the recommended order.

BUS 699.2W1 FALL II 2023 Page 3

Read the TEAM STUDENT GUIDE and the INDUSTRY CONDITIONS REPORT both found on the GETTING STARTED page of the simulation.

Capstone Simulation

This class will use Management Simulations, Inc. CAPSTONE simulation software. This business

simulation consists of competing teams, running hypothetical companies that make electronic sensors.

All teams start with identical positions and compete over several “years” or decision rounds, where

each round is the equivalent of one year. The simulation is cross-functional and integrates all major

elements of the business decision-making process. Each team will have the opportunity to set corporate

strategies and apply strategic concepts and techniques within a practical decision-making framework.

The effectiveness of the strategy and its implementation will determine the successful competition with

the other teams.

Students will individually complete 4 rehearsal rounds of the simulation after completing

introductory lesson and situation analysis by 10/26 .

The teams will complete practice rounds before the competition simulation rounds begin.

Participation in these rounds as well as the simulation rounds results is counted toward the

simulation grade.

Students are encouraged to use MSI for help as needed. Although they cannot offer specific advice on

company strategy, they can provide insight and answer questions in a timely manner. They are available

Monday – Friday by phone and by email through the simulation website www.capsim.com.

Peer Evaluation

Each student must submit a final peer evaluation on the members of his/her team. Also, during the

session students will complete two (2) evaluations through the simulation software program. The student

must also evaluate his/her individual performance as a team member. Students will rank members on

participation, presentation, and contribution to the learning experience. All grades and comments will

be kept strictly confidential. The final evaluation is a written narrative that should be typed and

contain detailed information about the team member’s contributions. The student should take

this requirement seriously and give thought to the final rankings because identical grades on

group assignments are not a given outcome. The form is attached to the syllabus.

Team Strategic Analysis

Each team of students will conduct and present a strategic analysis on its company. The analysis will

include information gathered from outside sources, current periodicals, and Internet resources. The

strategic analysis outline provided should be used.

General written requirements are:

• a well-organized appendix

• numbered pages

• subheadings to identify different sections of the paper.

• a cover page, letter to the shareholders/executive summary of firm performance, table of

contents, list of exhibits/tables.

• a list of individual team member responsibilities.

• typewritten, bound in a professional manner.

• clearly written, using proper spelling, grammar and sentence structure on the academic level of a

master’s level research paper

• suitable for presentation to the Board of Directors of the company.

BUS 699.2W1 FALL II 2023 Page 4

The focus of this paper should be an honest and critical assessment of how well the team’s business plan

succeeded. The paper should NOT be a review of the technical decisions made in each “round” of

the simulation, but rather a strategic look at the execution of the company’s strategy as well as the

ramifications on total company performance and attainment of strategy.

CompXM Individual Assessment FINAL EXAM

Students will conduct an individual simulation and exam to assess their understanding of the concepts in

the course and to assess strength in strategic decision making. More information on this will be

discussed in class. Five points (5) will be added to your COMPXM grade if you complete the class

course evaluation.

Mid Term Exam. This exam is multiple choice. The exam will be exceptionally helpful in preparing

for the individual COMPXM assessment as well as performance on the team simulation results. The

exam covers class text readings, simulation team guide and lectures and is timed.

Grading Scale:

90-100 A

80-89 B

70-79 C

69 F (there are no grades of D)

Course Hours:

Lecture / Class Discussion/ 20 hours

Team Meetings & Simulation Decisions 28 hours

COMPXM 4 hours

Team Analysis Paper 8 hours

TOTAL 60 hours

TECHNOLOGY /Computer Recommendations

Mercer University recommends that all computers purchased for student use meet the following criteria

in order to be compatible with university networks. Students may purchase computers through the retail

venue of their choice. Special student rates are available on certain computers from select retailers; for

more information see Student Discounts.

Distance learning courses are delivered synchronously and asynchronously via video web conferencing

applications and online learning applications such as Canvas. High-speed internet access is

recommended for all distance learning students. This course requires that students have access to

headphones, speakers, microphones, and webcams for use with the web conferencing application Zoom.

Note: Chromebooks, tablets, and iPads/iPhones are NOT recommended for use as primary

devices. Also, computers with Windows S-Mode are considered lower performance/resource

systems. They have limited functionality and are not compatible with many of Mercer's

applications and services. For additional information about technology see the Mercer IT website at

http://it.mercer.edu/student/hardware_software/computer_recommendations.htm

BUS 699.2W1 FALL II 2023 Page 5

ATTENDANCE POLICY

Students are required by federal law to demonstrate attendance in classes including online classes in

order to receive federal financial aid. In online classes students must demonstrate attendance through

completion of an academic activity. Logging into the CANVAS course does not satisfy this requirement.

In this class you will be required to complete a first week quiz and attend ZOOM class meetings/and or

listen to ZOOM recordings. Failure to comply with these requirements as assigned may adversely affect

your financial aid award.

MERCER UNIVERSITY HONOR CODE AND COUNCIL (See the Mercer University catalog for

detailed information.) Mercer University Atlanta expects each and every student to maintain the highest

principles of academic honesty and integrity. Violations of academic honesty represent a breach of the

University’s expectations and will be regarded as a serious matter. Violations include, but are not

limited to, the following: plagiarism, cheating, lying, stealing or any use of unauthorized sources of

information. Plagiarism is the use of ideas, facts, phrases, or additional information such as charts or

maps, from any sources, without giving proper credit to the original author. Using direct quotations,

paraphrases, or reproductions of any material, which is not the student’s, own authorship is also

considered plagiarism. Failure to reference any such material sued is both ethically and legally

improper. Violations of this honor code will result in a final course grade of “F”.

Disability Syllabus Statement for Atlanta, Douglas, Henry and Newnan Students. : Students in

need of accommodation due to a disability should contact the Access and Accommodation Office to

complete the verification process to become approved for services. In order to receive

accommodations, each term, students will request accommodation and faculty notification forms

through the Access Office online system Accommodate. Students are strongly encouraged to schedule a

meeting with each professor in a timely manner to discuss arrangements. Accommodations are not

retroactive in nature. Note – disability accommodations or status are not reflected on academic

transcripts. Students with a history of a disability, perceived as having a disability or with a current

disability who do not wish to use academic accommodations are also strongly encouraged to complete

the verification process with the Access Office https://access.mercer.edu. Please contact the office at

678-547-6823 or by email at [email protected], Cindy Strowbridge, Assistant Dean of

Student Affairs.

Mental Health and Wellness: Mercer University faculty and staff recognize that mental health

concerns can impact academic performance and interfere with daily life activities. Because stress is a

normal part of the college experience, learning to manage stress effectively is crucial to your well-being

and overall success. Please notify your faculty member or academic advisor for academic assistance, as

needed. CAPS can also provide support if you’re feeling anxious, overwhelmed, depressed, lost or are

struggling with personal issues. Please call or visit the Counseling and Psychological Services (CAPS)

website for more information. These services are free and confidential, and support non-traditional,

graduate, and undergraduate students. Students may access CAPS at the location of their academic

program: MACON – Counseling Center (#21 on the campus map, behind the MEP residential complex),

478-301-2862; ATLANTA – 215 Sheffield Student Center, 678-547-6060. Students at Regional

Academic Center and other locations may obtain assistance in finding local services by contacting the

CAPS Office nearest them, or utilizing WellConnectForYou.com , 866-640-4777. We also encourage

students to call or text 988 to reach the National Suicide & Crisis Line if needed.

BUS 699.2W1 FALL II 2023 Page 6

Inclement Weather If severe weather occurs, classes will be cancelled in accordance with the Associate Provost’s decision.

Call the Mercer weather line for information about class cancellations at (678) 547-6111 or listen to

WSB 750 AM. radio.

BUS 699.2W1 FALL II 2023 Page 7

COURSE SCHEDULE & ASSIGNMENTS

____________________________________________________________ ____________ __

Date Topic Reading Assignment_______

10/18 Register for the CAPSIM SIMULATION CAPSTONE TEAM GUIDE

# C146524 @ www.capsim.com INTRO COURSE PPT.

` Review CANVAS course site

(CAPSIM= CAPSTONE SIMULATION)

Complete CANVAS Profile for Team Assignment

BEGIN CAPSIM /CAPSTONE INTRODUCTORY LESSON due 10/23

(under Getting Started @ www.capsim.com)

WEEK 10/23 Course Overview SMR: Chapter 1 & 2

Capstone Simulation Discussion CAPSIM Team Guide

The Strategic Management Process & Introduction CAPSIM Getting Started

Porter’s Strategies PPT. LECTURE

ZOOM Meeting Wednesday 10/25 @ 7 pm.

(ZOOM class meetings will be on Wednesday @ 7 pm. recorded and posted on

CANVAS course modules)

DROP/ADD ENDS 10/25

Individual Completed Introductory Quiz due Monday 10/23 @ 8 pm.

Situation Analysis, Rehearsal Tutorial (4 rounds) due Thursday 10/26 @ 8 pm.

(Note: these assignments must be complete as assigned to be added to a team and to

be marked as present for the University required attendance records).

WEEK 10/30 TEAM FORMATION SMR: Are you sure you

Defining Mission, Vision & /Objectives sure you have a strategy?

The Top Ten Mistakes pp. 145-160

ZOOM Class SMR: 2 & 10

PPT. LECTURE

WEEK 11/6 Team Practice Rounds 1, 2 & 3 SMR: Chapter 5 4

(Monday 11/6, Wednesday 11/8 & Friday 11/10 @8 pm) PPT. LECTURE

ZOOM Class

Evaluating the External Environment

PESTEL FRAMEWORK; Porter’s Forces; Strategic/Spatial Map

Opportunities & Threats (swOT); KSFs/unweighted & weighted

WEEK 11/13 Competition Round 1 & 2 due **

(Tuesday 11/14 & Friday 11/17 @ 8 pm)

CAPSIM Peer EVAL #1 due 11/17 on or before 8 pm.

Vision/Mission Worksheet Draft #1 Due 11/17

BUS 699.2W1 FALL II 2023 Page 8

ZOOM Class

LAST DAY COURSE WITHDRAWAL 11/19

Evaluating the Internal Environment: SMR: 6 & 7, p.110

Resources & Competitiveness (figure 8.2)

BCG Product Portfolio; SWot; KSFs PPT. LECTURE

Miles & Snow Typology

Life Cycle & Risk

WEEK 11/20 Competition Round 3 due **

(Tuesday 11/21@ 8 pm)

EXAM POSTED 11/22 ON CANVAS QUIZZES DUE MON 11/27 by 9 AM

THANKSGIVING HOLIDAY

WEEK 11/27 Competition Rounds 4 & 5 due **

(Tuesday 11/28 & Friday 12/1 @ 8 pm)

Tailoring Strategy by Industry & Situation SMR: Chapts. 8 & 10

SPACE MATRIX/Strategic Model PPT. LECTURE

Ansoff ‘s Strategic Alternatives

ZOOM Class

CAPSIM Peer Evaluation # 2 due Round 5 (12/1)

COMPXM OPENS SATURDAY 12/2 @ 8 AM

WEEK 12/4 Competition Rounds 6 & 7 due **

(Tuesday 12/5 & Friday 12/8 @ 8 pm)

BCG Company Portfolio Matrix due after round 5 on 12/4

Company SPACE MATRIX due after round 7 on 12/9

Review Success Measures by round 6

ZOOM Class

Begin FINAL WRITTEN ANALYSIS

WEEK 12/11 Competition Round 8 due

(Monday 12/11@ 8 pm) *** NOTE DAY CHANGE

Written Analysis Due SATURDAY (12/16)

Written Peer Evaluations (found in syllabus) Due SATURDAY (12/16)

12/18 Comp XM Due on or before MONDAY 12/18 @ 8 AM. (NOTE TIME)

DECISIONS ARE NOT POSSIBLE AFTER THIS TIME

GRADES DUE TO REGISTRAR WEDNESDAY December 20

NOTE: The course syllabus provides a general plan for the course. Changes may be necessary.

BUS 699.2W1 FALL II 2023 Page 9

STRATEGIC ANALYSIS OUTLINE

LETTER TO THE SHAREHOLDERS (SIGNED)

INDUSTRY EXTERNAL /ENVIRONMENT ANALYSIS (External Environmental Analysis)

• Industry definition and description (chosen macro industry/ not CAPSTONE)

• Size of industry, number of competitors, etc. (chosen macro industry / not CAPSTONE)

• PESTEL Analysis (chosen macro industry/not CAPSTONE)

NOTE: THE FOLLOWING SECTIONS OF THE PAPER ARE ABOUT THE CAPSTONE

SIMULATION

• *** CAPSIM Industry and competitive analysis (Porter’s Five-Forces model) (CAPSTONE

Simulation)

• Who are the major competitors and how do they compete?

• KSF: Key success factors/ weighted and un-weighted

• Spatial Map/ Analysis

• Identify environmental swOT O& T: threats and opportunities based upon above

FIRM ANALYSIS (INTERNAL ENVIRONMENTAL ANALYSIS)

• Mission statement

• Vision statement

• Identification of present strategy/ Porter: cost; differentiation; niche

• Internal Profile Functional Analysis:

Marketing analysis (includes 4 “Ps”)

Financial analysis (includes a complete financial analysis, sales, income, trends, ratio

and any other pertinent aspects of financial management of the organization)

Operational/manufacturing analysis (includes analysis of quality systems, information

systems and technology management systems: TQM)

Human resources analysis (includes analysis of training and reward systems)

Labor relations and negotiations

Research & Development/ Present results as trends and comment on significant changes or

events and results

• Analysis of Implementation of Present Strategies based on an analysis of their organizational

structure (How were you organized and were you successful in implementing your strategy?)

• Analysis of leadership (refer to peer evaluations and leadership capability in your company)

• Miles & Snow typology/ analysis of organizational culture & impact on decision making

• Product Portfolio analysis / BCG Matrix

SWot S & W: strengths and weaknesses based upon above.

DEFINE THE STRATEGIC PROBLEM—based on your analysis.

RECOMMENDATIONS for year 9

• Determine viable strategic alternatives/ ANSOFF MATRIX based upon SPACE Analysis

• Implementation plan of alternatives, including functional strategies, leadership, structural,

cultural changes, etc.

CONCLUSION

BUS 699.2W1 FALL II 2023 Page 10

APPENDIX (graphics such as BCG Matrix, etc.)

kMAKE A COPY OF THIS PAGE FOR

EACH MEMBER OF YOUR TEAM (+YOU!)

Your Name______________________

TEAM

PEER EVALUATIONS

1. You will submit evaluations to the instructor at the beginning of class on the last session. It is

critical that you provide an adequate assessment of the performance of your co-workers on the

team project. You must rate yourself. This is worth 10% of your grade.

2. Ranking criteria:

CONTENT: Concern for production/output of the group project, goal-centered behavior, task

behavior.

STYLE: Concern for people, consideration of other group members, execution of assigned

tasks, facilitative behavior, cooperative behavior, work attitude and ethic.

3. Provide name, grade (A-F/100-0), and a narrative to explain your decisions; use the following

format:

Your Name: _______________________

A. Team Member’s Name: ___________________________________

B. Letter & Numerical Grade: ____/__________

C. Would you desire to work with this individual again? _______ Explain:

D. Narrative for ratee's content and style contribution:

BUS 699.2W1 FALL II 2023 Page 11