BUS 637 and 638 Week 5,6 Discussion 1 & 2

Week 5 - Discussion Forum 1

Required Resource

Text

Peng, M. W. (2017). Global business (4th ed.). Retrieved from https://redshelf.com/

· Chapter 14: Competing on Marketing and Supply Chain Management

· Chapter 15: Managing Human Resources Globally

· Chapter 16: Financing and Governing the Corporation Globally

· Chapter 17: Managing Corporate Social Responsibility Globally

·

INSTRUCTIONS

Prior to beginning work on this discussion forum, read and review Chapters 14, 15, 16, and 17 from the required textbook. Answer the scenario questions below.

As the Team Leader managing the export strategy for your product or service, research your selected foreign region and share a brief synopsis of your research with the following highlights. Note that this research may be applicable to your final paper:

· What are the unique characteristics of the four P’s in your selected foreign target market?

· Does your target market have niche markets inside of the target market that will provide additional marketing opportunities?

· Share examples of marketing of a similar product or service in your selected foreign market and describe the four P’s.

· Find and share an example of a marketing error in your foreign market and describe how you will ensure your team does not face similar challenges.

· Find and share an example of a global or international marketing campaign that utilizes corporate social responsibility (CSR) to promote the global image of the global firm.

Your initial response should be a minimum of 200 words. Graduate school students learn to assess the perspectives of several scholars. Please review  Entering the Conversation (Links to an external site.) or  Graduate Writing (Links to an external site.) for support on your discussion forum. Support your response with at least one scholarly or credible resource in addition to the text.