Marketing Assignment

BUS 635 Marketing Management

Test 3

This test consists of 5 essay type critical analysis questions. Graduate level analysis of each question is expected. Research is required and a minimum of three references for A level work. A one page analysis for each question is expected. Each question has a value of 20 points for a total of 100 points for the test.

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1. What is the role of forecasting in marketing? How do we estimate sales potential?

2. Explain each part of this graph and how it relates to costing and pricing? ​ 3. Define forward integration and backward integration and provide examples of each. 4. Describe the typical steps in the market research process. 5. Explain the four strategies within Ansoff’s product-market growth matrix.