Week 4 Response to Discussion 1 & 2 BUS 624/625

BUS 624 Week 4 Response Discussion 2

Guided Response: Respond to at least two of your peers’ posts (as well as any comments made by your instructor) in a substantive manner and provide information or concepts that they may not have considered. Each response should have a minimum of 150 words. Support your position by using information from the week’s readings. You are encouraged to post your required replies earlier in the week to promote more meaningful and interactive discourse in this discussion forum

Below there are two of my classmate’s discussion that needs I need to response to their names are David Geusen and Kyle Jablonski

David Geusen

WednesdayMar 18 at 7:29pm

Manage Discussion Entry

Over the course of the MBA program I have selected the Philippines for my Walmart Case Study. Walmart's introduction into the Philippines will have many hurdles that require detailed planning and research. In my prior classes, I have discussed the cultural issues including demographical and employee management differences. After now reviewing the surface of legal aspects in business, I know now that there are many legal issues that arise as well.

Some legal issues that Walmart in the Philippines may encounter is rights to intellectual property. An example would be Walmart's trademark logo. When an American trademark owner goes global, the owner runs the risk of other businesses using their trademark freely and without consent (Langvardt, Barnes, Prenkert, McCrory, and Perry, 2019). To avoid this, Walmart would need to register their trademark in the nation of the Philippines to be protected.

Another foreseeable issue is contracts. Contracts are used everyday in business and when Walmart enters the Filipino market, they will need to understand the laws the govern them. An issue could arise if Walmart has employment contracts used for the United States and they adopt the same techniques in the Philippines. Employment labor contracts in the Philippines must have clearly stated terms and clauses as well as be a dual language contract (Dezan Shira & Associates, 2018). By interpreting Book IV of the Civil Code of the Philippines, Walmart will be better prepared when entering the country.

References:

Dezan Shira & Associates (2019). Philippine Labor Contracts: What You Need to Know.

Langvardt, A. W., Barnes, A. J., Prenkert, J. D., McCrory, M. A., & Perry, J. E. (2019). Business law: The ethical, global, and e-commerce environment (17th ed.). Retrieved from https://www.vitalsource.com 

 

Kyle Jablonski

The country that I chose for my Walmart case study was South Korea. The cultural difference between South Korea and Walmart is primarily due to the perception of what Walmart is and the shopping behaviors of the general public. According to Renee Kim (2008), “Korean consumers viewed Wal-Mart as a store to visit when they needed to purchase large nonfood products and to see a variety of products, including foreign products. They prefer to visit local domestic supermarkets for food purchases and daily use items. Korean consumers also like to shop daily, instead of weekly or biweekly, and purchase small packages, given their small houses with limited storage and freezing spaces” (P. 5). Walmart did not change how and adjust to South Korean culture. In order to adjust to the Korean market place, Walmart needs to restructure how their products are sold. Instead of focusing on large bulk and low cost. Purchasers should focus on quality instead of quantity and offering smaller quantities instead of big bulky items. This would allow consumers to shop for what they are accustomed to.

 

The legal issues that Walmart may face in South Korea are importation legal issues. Even though there is the “US-Korea Trade Agreement,” Walmart imports products to distribute in their stores. If importers and exporters are not aware of the laws and regulations on how South Korea stances on each country Walmart does business there could be an issue. A way of combating this is to work with local merchants as much as possible. Also designating an entire department on knowing the import laws of where all of the Walmarts of the world would help alleviate this issue tremendously. 

 

References:

 

Cascio, W. F., & Aguinis, H. (2019). Applied psychology in talent management (8th ed.). Retrieved from https://www.vitalsource.com (Links to an external site.) 

 

Kim, R. (2008) Wal-Mart Korea: Challenges of Entering a Foreign

Market, Journal of Asia-Pacific Business. Retrieved from https://www.tandfonline.com/doi/pdf/10.1080/10599230802453604 (Links to an external site.)