| Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. |
| Points: 70 | Assignment 4: Presentation |
| Criteria | Unacceptable | Fair | Proficient | Exemplary |
| | Below 70% F | 70-79% C | 80-89% B | 90-100% A |
| 1. Create a 12-slide presentation. Follow the outline on pp. 343–346 for the critical slides of your presentation and their placement. | Did not submit or incompletely created a 12-slide presentation. Did not submit or incompletely followed the outline on pp. 343–346 for the critical slides of your presentation and their placement. | Partially created a 12-slide presentation. Partially followed the outline on pp. 343–346 for the critical slides of your presentation and their placement. | Satisfactorily created a 12-slide presentation. Satisfactorily followed the outline on pp. 343–346 for the critical slides of your presentation and their placement. | Thoroughly created a 12-slide presentation. Thoroughly followed the outline on pp. 343–346 for the critical slides of your presentation and their placement. |
| Weight: 70% |
| 2. Clarity, writing mechanics, and formatting requirements | More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
| Weight: 20% |
| 3. 3 References | No references provided. | Does not meet the required number of references; some or all references poor quality choices. | Meets number of required references; all references high quality choices. | Exceeds number of required references; all references high quality choices. |
| Weight: 10% |
| Weight: 7% |
| 1e. Revise the Competition section based on the feedback you have received. | Did not submit or incompletely revised the Competition section based on the feedback you have received. | Partially revised the Competition section based on the feedback you have received. | Satisfactorily revised the Competition section based on the feedback you have received. | Thoroughly revised the Competition section based on the feedback you have received. |
| Weight: 7% |
| 1f. Revise the Marketing Plan & Sales Strategy section based on the feedback you have received. | Did not submit or incompletely revised the Marketing Plan & Sales Strategy section based on the feedback you have received. | Partially revised the Marketing Plan & Sales Strategy section based on the feedback you have received. | Satisfactorily revised the Marketing Plan & Sales Strategy section based on the feedback you have received. | Thoroughly revised the Marketing Plan & Sales Strategy section based on the feedback you have received. |
| Weight: 7% |
| 2a. Describe the ways in which your company is committed to being a good corporate citizen. | Did not submit or incompletely described the ways in which your company is committed to being a good corporate citizen. | Partially described the ways in which your company is committed to being a good corporate citizen. | Satisfactorily described the ways in which your company is committed to being a good corporate citizen. | Thoroughly described the ways in which your company is committed to being a good corporate citizen. |
| Weight: 7% |
| 2b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts. | Did not submit or incompletely discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. | Partially discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. | Satisfactorily discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. | Thoroughly discussed how your company’s activities will affect the environment and did not submit or incompletely identified the steps you will take to mitigate any negative impacts. |
| Weight: 7% |
| 2c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. | Did not submit or incompletely determined any health issues / claims related to the product you are making, whether negative or positive. Did not submit or incompletely suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. | Partially determined any health issues / claims related to the product you are making, whether negative or positive. Partially suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. | Satisfactorily determined any health issues / claims related to the product you are making, whether negative or positive. Satisfactorily suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. | Thoroughly determined any health issues / claims related to the product you are making, whether negative or positive. Thoroughly suggested the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true. |
| Weight: 7% |
| 2d. Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Did not submit or incompletely suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Partially suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.. | Satisfactorily suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Thoroughly suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. |
| Weight: 7% |
| 3. Clarity, writing mechanics, and formatting requirements | More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
| Weight: 15% |
| 4. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Did not submit or incompletely, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Partially, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Satisfactorily, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Thoroughly, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). |
| Weight: 15% |
amybeth1976
Bus599Assignment4GradingRubric.xlsx
