BUS599 Assignment

Pure Sate: Operation, Technology & Marketing Plan Name

Andrea Bryant

Strayer University

Dr. Denel Pierre

BUS599: Strategic Management

December 3, 2017

In starting the company, I will require about fifteen people who will help in the running of day to day activities. There will be an operations manager who will be in charge of ensuring that the overall activities of the company are running smoothly. The other position that I will create will be the position of the supervisor. The main responsibilities of the supervisor will be to direct the other remaining employees (Heizer, 2016). The supervisor will be answerable to the operations manager. In the meantime, I will be in charge of the company’s recruitment process with the help of my operations manager due to the size of the company. The operations manager position will require a person who has degree in mechanical engineering while the others will be required to at least have a diploma in mechanical engineering.

To start this business, I will have to rent a warehouse where I will be manufacturing the beverages. About the facilities such as the machines required for producing the non-alcoholic beverages, I will first of all start by outsourcing from a company then I will buy my own equipment’s later. Outsourcing the equipment’s will be a bit cheaper as compared to buying the equipment’s.

When it comes to the suppliers, the company will start by hiring a distribution company to help in the supply of the ‘Pure State” non-alcoholic drinks. The company will also make agreements with supermarkets, wholesales to come and collect the drinks with their own company vehicles with a promise of selling to them the drinks at a little bit cheaper price. Otherwise the company will start by hiring suppliers to help in the distribution. Hiring is a bit cheaper as compared to buying vehicles at this early stage of starting the company. The company will also be buying raw materials such as ingredients and the packaging bottles for the drinks. The company will be paying its suppliers and distribute through invoices and only after services have been provided.

Some of the equipment’s that will be needed to in this startup business will include; bottling equipment, automatic refilling machines that will be used for putting the processed juice in the bottles. The packaged juice will be stored in a safe place in the warehouse. However, most of these equipment’s will be hired by the company for a startup. These equipment’s will be maintained by regularly cleaning them on a weekly basis. The company supervisor through the supervisor will be in charge of doing this (Ngai, Chau, & Chan, 2011).

The company will strive to ensure that it maintains the latest and most efficient type of technology in the manufacture of its “Pure State” non alcoholic beverage. Efficient and latest technology will ensure high quality of non alcoholic beverages (Ngai, Chau, & Chan, 2011). The technology will also ensure the maintenance of low production costs something that will ultimately benefit the customers. By the company keeping abreast with the latest technological advancement, it will help in maintaining and gaining a very competitive advantage in terms of utilization of the latest production techniques.

Management and Organizational Plan

Organizational Chart

C.E.O

Operations Manager

Company Supervisor

Employees

The chief executive officer will manage overall important day to day activities will be carried out by me as the owner of the company. The C.E.O will be in charge of making important decisions such as financial decisions, making of agreements between the company and the distributors or suppliers. The C.E.O will act as the chief representative of the company to the outside world.

The operations manager will be in charge of all internal company operations. The operations will ensure that the company is running smoothly. The manager will ensure that all materials are available for the manufacturing of the beverages. The company will be the one in charge of briefing the C.E.O about all the activities in the company. All major decisions in the company will be communicated to the employees through the operations manager.

The company supervisor is the person that will be directly dealing with the company employees. The supervisor will be in charge of controlling and supervising the employees in doing their work to ensure that everything is done in the correct way. The supervisor will be answerable to the operations manager. Important communication to the employees from the operations manager will always be communicated through the company supervisor.

References

Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.

Ngai, E. W., Chau, D. C., & Chan, T. L. A. (2011). Information technology, operational, and management competencies for supply chain agility: Findings from case studies. The Journal of Strategic Information Systems, 20(3), 232-249.