| Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. |
| Points: 70 | Assignment 3 Part 1: Operation, Technology, and Management Plan |
| Criteria | Unacceptable | Fair | Proficient | Exemplary |
| | Below 70% F | 70-79% C | 80-89% B | 90-100% A |
| 1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. | Did not submit or incompletely created an operations plan for your NAB company using the template in the text as a guide. | Partially created an operations plan for your NAB company using the template in the text as a guide. | Satisfactorily created an operations plan for your NAB company using the template in the text as a guide. | Thoroughly created an operations plan for your NAB company using the template in the text as a guide. |
| Weight: 15% |
| 2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. | Did not submit or incompletely provided a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. | Partially provided a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. | Satisfactorily provided a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. | Thoroughly provided a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. |
| Weight: 5% |
| 3. Describe your research and development activities and explain how they will contribute to the company. | Did not submit or incompletely described your research and development activities and did not submit or incompletely explained how they will contribute to the company. | Partially described your research and development activities and partially explained how they will contribute to the company. | Satisfactorily described your research and development activities and satisfactorily explained how they will contribute to the company. . | Thoroughly described your research and development activities and thoroughly explained how they will contribute to the company. . |
| Weight: 10% |
| 4. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. | Did not submit or incompletely created a technology plan for your NAB company using the template in the text as a guide. | Partially created a technology plan for your NAB company using the template in the text as a guide. | Satisfactorily created a technology plan for your NAB company using the template in the text as a guide. | Thoroughly created a technology plan for your NAB company using the template in the text as a guide. |
| Weight: 15% |
| 5. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies. | Did not submit or incompletely provided a rationale for the personnel needs section by incorporating appropriate functional-level strategies. | Partially provided a rationale for the personnel needs section by incorporating appropriate functional-level strategies. | Satisfactorily provided a rationale for the personnel needs section by incorporating appropriate functional-level strategies. | Thoroughly provided a rationale for the personnel needs section by incorporating appropriate functional-level strategies. |
| Weight: 5% |
| 6. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. Form). | Did not submit or incompletely created a management plan for your NAB company using the template in the text as a guide. | Partially created a management plan for your NAB company using the template in the text as a guide. | Satisfactorily created a management plan for your NAB company using the template in the text as a guide. | Thoroughly created a management plan for your NAB company using the template in the text as a guide. |
| Weight: 15% |
| 7. Using the flow charts on p. 242 as a guide, outline your company’s management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document. | Did not submit or incompletely outlined your company’s management hierarchy, using the flow charts on p. 242 as a guide. | Partially outlined your company’s management hierarchy, using the flow charts on p. 242 as a guide. | Satisfactorily outlined your company’s management hierarchy, using the flow charts on p. 242 as a guide. | Thoroughly outlined your company’s management hierarchy, using the flow charts on p. 242 as a guide. |
| Weight: 15% |
| 8. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies. | Did not submit or incompletely provided a rationale for the management structure and style section by incorporating appropriate functional-level strategies. | Partially provided a rationale for the management structure and style section by incorporating appropriate functional-level strategies. | Satisfactorily provided a rationale for the management structure and style section by incorporating appropriate functional-level strategies. | Thoroughly provided a rationale for the management structure and style section by incorporating appropriate functional-level strategies. |
| Weight: 5% |
| 9. Clarity, writing mechanics, and formatting requirements | More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
| Weight: 15% |
| Weight: 7% |
| 2d. Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Did not submit or incompletely suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Partially suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.. | Satisfactorily suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. | Thoroughly suggested your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments. |
| Weight: 7% |
| 3. Clarity, writing mechanics, and formatting requirements | More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
| Weight: 15% |
| 4. For year one, revise and submit the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Did not submit or incompletely, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Partially, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Satisfactorily, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). | Thoroughly, for year one, revised and submitted the Income Statement, Cash Flow Projections, and Balance Sheet sections from the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). |
| Weight: 15% |
amybeth1976
Bus599Assignment3GradingRubricPart1.xlsx
