Strategic Management

Operations, Technology, and Management Plan

BUS 599

May 30, 2019

Operational Plan for the NAB Company

Key aspects associated with operations focus on issues such as the production process, the nature of the used equipment, utilization of the labor force, and the facilities developing production. The NAB possesses equipment that ranges from two main BEV Machines with a capacity of mixing approximately 200 gallons. The Beverage Filling Machine works through the combination of processes such as capping, rinsing, and filling monobloc machine. Additionally, in its equipment comprises of bottling machinery with a purpose of filling and capping bottles. It also comprises of four vehicles, three advanced personal computers, and graphics software. It has also leased a piece of equipment which includes; a piece of labeling machines and printers.

These are found in rested premises whereby the firm can undertake different operations. NAB has a diversified and advanced production process, which is vital in ensuring the consumers in the company are well. The beverages are manufactured through robust processes that allow true flavor that is combined with calories and sugars. The employees of the company are significant in influencing change and ensuring that it moves forward in terms of strategic development (Lehnert, Linhart, & Röglinger, 2016). The company follows a specific organizational structure that promotes development in most if its department in its operating environments. The company has utilized its customers to ensure that the products are sold throughout the market and enabling it to continue beating the competition.

Competitive Advantage

The non-alcoholic beverage industry tends to fall under the different types of consumer staples, which may be perceived as being a non-cyclical sector in comparison to the consumer description. NAB acquires a competitive advantage in its operational market. Another main factor of significance involves the preferences of consumers as a critical element concerning healthier products (Barchiesi & La Bella, 2014). In the market, there are some determinacies made towards non-alcoholic drink makers as being conscious players in terms of developing products with minimal status on influencing contractions associated with health risks.

The above factor is related to issues such as obesity and other deficiency diseases. The above factor signifies in the determinacy of NABs competitive advantage. NABS has ensured that it maintains its market position by facilitating a balance between marketing and manufacturing of drinks. This has ensured that it remains highly competitive.

Addressed Problems and Approaches to Overcome Them

It is important to note that the international and national beverage sectors have had several challenges that need to undergo consideration before a company can come up with effective strategies. One of the most significant challenges includes the fact that the global industry suffers from a monopoly. Companies such as Coca-Cola and Pepsi have been in the business for several decades. The situation has seen the two companies remaining highly competitive concerning the rest of the companies operating in the same market. Coca-Cola is still regarded to be the largest company in the international market in terms of operational size and impact in the market. It sells the most significant number of non-alcoholic beverages compared to any other. The situation has influenced it to become among the 500 Fortune brands that have generated immense revenues in the international business community.

On the other hand, Pepsi Company has other leading brands which go up to 22 in their numbers. The brands have ensured that the company continues to generate a significant amount of revenues in the market that is more than a billion dollars. The two companies have different market shares in the international markets. Their geographical differences are the reasons for influencing their development in the market (Lehnert, Linhart, & Röglinger, 2016). Therefore, NAB experiences challenges regarding market entry in the international community. This is because the global markets are dominated by the above-named companies (Pepsi and Coca-Cola), which possess extensive distribution networks and bottling frameworks that possess higher economic scales.

Therefore, it would be a challenge for NAB to acquire the capacity in entering new markets and having a different operational status about the two companies. For NAB to address the above issue, it is crucial for it to come up with effective strategies. The company has to come up with a substantial capital investment that allows it to invest in its production of beverages. The capital may be borrowed from different stakeholders such as independent investors; the capital may also be used by the company to ensure the effective establishment of robust research and development initiatives in the market (Content Marketing Institute, 2019). Financial background with a dynamic nature ensures that a company can acquire the needed advantage in its new markets. There is also the challenge of falling demands relating to non-alcoholic drinks in the markets of operations.

Health Issues surrounding Carbohydrate Diseases

Many sources have reiterated that carbohydrate drinks are falling in large volumes. This is experienced mostly in the developing world, whereby markets continue to evolve and motivating new preferences and interests among customers. The nature of the market has affected the operations of the companies concerning consumers. There are significant preferences when it comes to products that may be perceived as being healthier. The consumption of healthier drinks makes it almost impossible for companies to make more money in the developing markets. It is important to note that the sugar and carbohydrates used in the beverages are influential in motivating hypertension, diabetes, and overweight among individuals in the market (National Institute for Health and Care Excellence, 2019). The situation influences the companies operating in the market to continue dwindling in terms of sales as individuals look for alternatives in terms of the drinks they consume from companies in their markets.

Concerning the above, NAB has already begun looking into its sales and the generation of revenues. In solving the above problem, the company has ensured that its drinks are seen as being healthier. The drinks are manufactured in a way that they follow the international standards of ensuring that they do not have adverse effects on the health of individuals. The company has also ensured that it uses natural coloring in the drinks to prevent diseases. It has also ensured that it works with nutritionists to provide the best product for the market.

Concerning the above, it is essential to note that the company has created the possibilities of communicating with the markets around it concerning the health benefits regarding its drinks. This has made it possible to continue having the possibilities of growth in terms of demand and revenues. It is essential for the company to be able to meet the market demands by ensuring the use of social media to describe the different ingredients used in the drink (Barchiesi & La Bella, 2014). The company has already made the market to become highly flexible in terms of accessing the beverages it manufactures.

References

Barchiesi, M., & La Bella, A. (2014). An analysis of the organizational core values of the world's most admired companies. Knowledge and Process Management, 21(3), 159-166.

Content Marketing Institute. (2019). Get Inspired: 40 Examples Driving Content Marketing Forward. Content Marketing Institute. Retrieved from //contentmarketinginstitute.com/education/great-content-marketing-examples/

Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), 170-186.

Lehnert, M., Linhart, A., & Röglinger, M. (2016). Value-based process project portfolio management: integrated planning of BPM capability development and process improvement. Business Research, 9(2), 377-419.

National Institute for Health and Care Excellence. (2019). Improving health and social care through evidence-based guidance. National Institute for Health and Care Excellence Official Website. Retrieved from //www.nice.org.uk/