Week 10 Discussion BUS599
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BUS599_STUDENT_GUIDE2.docx|
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BUS 599 – Strategic Management |
(Prerequisite: To be taken as last or next to last course)
COURSE DESCRIPTION
This course examines the strategic management process and the implementation of successful business strategies in the highly competitive and dynamic global environment. It analyzes the impact of technology, government policy, and world economic and political forces on strategy formulation and execution. This course is the capstone course for the MBA program. Analytic, integrative, and decision-making skills will be exercised through the use of case analysis and decision-making that will involve core business functions, leadership challenges, and global operations.
INSTRUCTIONAL MATERIALS
Required Resources
Abrams, R. (2014). Successful business plan: Secrets & strategies (6th ed.). Palo Alto, CA: PlanningShop.
Required Course Files: Course-specific documents and an MS Excel template containing worksheets that accompany the text must be downloaded from PlanningShop using the access code purchased from the Strayer Bookstore. These documents are required for the successful completion of your course assignments. Specific information on how to download these documents can be found under the Course Info area of the class, and in the Week 1 tab.
COURSE LEARNING OUTCOMES
1. Create a marketing plan that identifies a target market, market competition, a company message, and marketing vehicles for a company.
2. Develop a company overview and SWOT analysis that include trends, strategic positioning, distribution channels, and risks.
3. Create operations, technology, and management plans for a company.
4. Construct a business plan with an executive summary that justifies a clear concept, a management structure, a market need, competitive advantages, and financial projections.
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work. This includes preparation and activities regardless of delivery mode.
|
Week |
Preparation and Activities |
Points |
|
1 |
It’s All About the Mission
INTRODUCTIONS · Introduce Yourself
PREPARE · Download the required course files per the instructions under the Week 1 tab in Blackboard. · Successful Business Plan, Chapter 1: The Successful Business · Successful Business Plan, Chapter 2: Getting Your Plan Started · Successful Business Plan, Chapter 3: Making Your Plan Compelling · Required Course Files: NAB Company Portfolio
DISCUSS · Company Description and Mission Statement
ASSIGNMENT · None |
36
|
|
2 |
Assessing External Factors
LEARN · Successful Business Plan, Chapter 5: Company Description · Successful Business Plan, Chapter 6: Industry Analysis & Trends · Successful Business Plan, Chapter 9: Strategic Position & Risk Assessment · Successful Business Plan, Business Terms Glossary · NAB Company Portfolio · Video 1: Confidence and Risk · Video 2: Talk Openly About Risk and Reward
DISCUSS · Opportunities ASSIGNMENT · None |
36
|
|
3 |
Finding the Right Market
LEARN · Successful Business Plan, Chapter 7: Target Marketing · Successful Business Plan, Chapter 10: Marketing Plan & Sales Strategy · Video: SWOT Analysis
DISCUSS · Target Market ASSIGNMENT · Assignment 1: Company Description and SWOT Analysis |
36
100 |
|
4 |
Learning About Your Competitors
LEARN · Successful Business Plan, Chapter 8: The Competition · Successful Business Plan, Chapter 10: Marketing Plan & Sales Strategy · Management Emerging Multinationals Venturing Into Developed Economies: Implications for Learning, Unlearning, and Entrepreneurial Capability · Competitive Strategy · Video: The Global Competitiveness Report · Cost of Marketing: What Is the Average Budget?
DISCUSS · Marketing Vehicles
ASSIGNMENT · None |
36 |
|
5 |
Planning Your Operation
LEARN · Successful Business Plan, Chapter 11: Operations · Successful Business Plan, Chapter 12: Technology Plan · Strategic Leadership and Entrepreneurial Capability for Game Change · Corporate Strategy by Edwin D. Davidson · Video 1: Business Plan Operations Section · Video 2: Why Every Business Needs a Technology Plan · Video 3: Writing the Management Team Section of Your Business Plan
DISCUSS · Operations
ASSIGNMENT · Assignment 2: Marketing Plan |
36
100 |
|
6 |
Social Responsibility and Mapping the Future
LEARN · Successful Business Plan, Chapter 13: Management & Organization · Successful Business Plan, Chapter 14: Social Responsibility & Sustainability · Video 1: Honest Tea Review · Video 2: Don’t Compromise Your Ethics
DISCUSS · Triple Bottom Line
ASSIGNMENT · Peregrine Exam · Note: For credit, you must take the assessment and upload your completion certificate. Additional details are located in the notes section of the course guide (at the end of the course guide). |
36
100
|
|
7 |
Understanding the Financials, Current and Future
LEARN · Successful Business Plan, Chapter 15: Development, Milestones, & Exit Plan · Successful Business Plan, Chapter 16: The Financials
DISCUSS · The Financials
ASSIGNMENT · None |
90 |
|
8 |
Putting the Plan Together
LEARN · Successful Business Plan, Chapter 17: The Plan’s Appendix · Successful Business Plan, Chapter 18: Preparing, Presenting, & Sending Out the Plan · Video: What Should You Include in a Business Plan
DISCUSS · Live Your Mission
ASSIGNMENT · Assignment 3: Operation, Technology, and Management Plan (with Financials) |
36
100 |
|
9 |
Finding Capital and Your Elevator Pitch
LEARN · Successful Business Plan, Chapter 4: The Executive Summary · Successful Business Plan, Chapter 19: Looking for Money · Video: Writing the Executive Summary
DISCUSS · Elevator Pitch
ASSIGNMENTS · None |
36 |
|
10 |
Business Planning for Existing Companies
LEARN · Successful Business Plan, Chapter 21: Internal Planning for Existing Businesses and Corporations · Video: Determining Your Company Vision (3 min 42 s)
DISCUSS · Presenting Your Business Idea
ASSIGNMENT · Assignment 4: Business Plan – Final |
36
150 |
|
11 |
Bringing Your Plan to the Table
DISCUSS · Reflection
ASSIGNMENT · None |
36
|
GRADING SCALE – GRADUATE
|
Assignment |
Week |
Total Points |
% of Grade |
|
Assignment 1: Company Description and SWOT Analysis |
3 |
100 |
10% |
|
Assignment 2: Marketing Plan |
5 |
100 |
10% |
|
Assignment 3: Operation, Technology, and Management Plan (with Financials) |
8 |
100 |
10% |
|
Assignment 4: Business Plan – Final |
10 |
150 |
15% |
|
Peregrine Assessment Note: Your assessment is graded as follows: · Objective score on the exam is worth 50% of grade · Completion of the exam is worth 50% of grade Faculty Note: For specific instructions on how to record students’ grades for the Peregrine Assessment, please review the Peregrine Grading Instructions in the Instructor Center. |
6 |
100 |
10% |
|
Participation/Weekly Discussions (10 discussions worth 36 points each; Weeks 1–6 and 8–11) (1 discussion worth 90 points; Week 7) |
1–11
|
450 |
45% |
|
Totals |
|
1000 |
100% |
|
Points |
Percentage |
Grade |
|
900-1000 |
90%–100% |
A |
|
800-899 |
80%–89% |
B |
|
700-799 |
70%–79% |
C |
|
Below 700 |
Below 70% |
F |
ATTENDANCE POLICY
This course uses the PlanningShop platform. PlanningShop does not directly record attendance, but attendance is recorded when you participate in discussions and when you submit any of your assignments via Blackboard.
This course also uses the Peregrine platform for lab work. Peregrine does not directly record attendance, but attendance is recorded when you submit your work to the assignment in Blackboard.
© 2019 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.
BUS 599 STUDENT GUIDE 1196 (06-17-2019) Page 22 of 35
