Create a Non Alcoholic Beverage

1. Create your revised NAB company name, explain its significance, and describe your NAB.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)

Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)

Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)

Exemplary 90 - 100% A 9 (9%) - 10 (10%)

BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)

Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)

Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)

Exemplary 90 - 100% A 9 (9%) - 10 (10%)

BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)

Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)

Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)

Exemplary 90 - 100% A 9 (9%) - 10 (10%)

BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)

Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)

Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)

Exemplary 90 - 100% A 9 (9%) - 10 (10%)

BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 6.9 (6.9%)

Fair 70 - 79% C 7 (7%) - 7.9 (7.9%)

Proficient 80 - 89% B 8 (8%) - 8.9 (8.9%)

Exemplary 90 - 100% A 9 (9%) - 10 (10%)

BUS599-A1-6 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)

Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)

Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)

Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)

BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 13.8 (13.8%)

Fair 70 - 79% C 14 (14%) - 15.8 (15.8%)

Proficient 80 - 89% B 16 (16%) - 17.8 (17.8%)

Exemplary 90 - 100% A 18 (18%) - 20 (20%)

BUS599-A1-8 8. Clarity, writing mechanics, and formatting requirements--

Levels of Achievement:

Unacceptable 0 - 69% F 0 (0%) - 10.35 (10.35%)

Fair 70 - 79% C 10.5 (10.5%) - 11.85 (11.85%)

Proficient 80 - 89% B 12 (12%) - 13.35 (13.35%)

Exemplary 90 - 100% A 13.5 (13.5%) - 15 (15%)