Elevator Pitch

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Adventure Works Marketing Plan

BUSINESS Launch Plan III.

REPORT

Student Name

Email: [email protected]

Business: PALMLINK INVESTMENTS;

Website: www.palmlinkinvestments.org

]

BUS599_Business Launch Plan

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Contents Sales Strategy 2 Website/SEM Strategy 3 Promotion Strategy 4 Financial Analysis/Markup Analysis …………………………………………………………………………..5 Video Pitch Instructions…………………………………………………………………………………………….6

Sales Strategy

Business Summary

How do you plan to prospect for customers? Where will you look?

1. Building an effective website for the business

2. Developing an up-to-date digital newsletter

3. The process of networking to connect with prospects.

4. The management will also be involved in encouraging continuous customer referrals

5. Set the organizational goals and targets for the sales team.

6. Contact the prospects and referrals on daily basis and provide all the necessary information about the products and services.

Where to look;

1. Social media

2. Company websites

3. Customers’ database

4. Focus groups and business trips

5. Community engagement opportunities

How will you target your customers?

1) Customized marketing

2) Concentrated or focused targeting

3) Market multi-segmented marketing

4) Undifferentiated targeting

How will you convert and sell to them?

a) Leveraging on email connected solutions which involves sending products related messages to customers to convince them to buy.

b) Engage in sales qualification process which assesses the possibility and capability of the prospect to buy the products.

c) Provide a solution to the potential customers through giving information that is giving a solution to the world.

What are your top 5 goals/action steps related to website development?

1. Increase product or service awareness.

2. Improve lead conversion probability for the company.

3. Generating business by engaging in creating more potential leads.

4. Improve on sales support strategy where the customers can access information

5. It improves the reputation or corporate image of the organization.

SEM Strategy:

Relevant Keywords- list 3-5

Customer support, Performance and Service, Quality and Safety, Marketing, Packaging and Rebranding, Volume of sales.

Top 5 goals/action steps related to your SEM Strategy:

1. Develop the goals of developing the SEM strategy for instance increase web traffic.

2. Research and come up with the most appropriate relevant keywords.

3. Understand the audience or target group; their taste, needs and preferences.

4. Develop an appealing advertisement for the product and the organization.

5. Engage in monitoring and evaluation to know the progress of performance.

Website/SEM Strategy

Promotion Strategy

What are your top 5 goals/action steps related to growing your following on social media?

1. Improving on sales and lead conversion capacity.

2. Enhancing research and development functions in trying to understand customers.

3. Create a brand community loyal customers who are obtained through mentions, following, retweets and likes in the platform

4. Increased prospect engagement to develop company and company awareness. provides wide range of information.

5. Enhance public relations through improved interactions and relationships.

What are your top 5 action steps related to email/database development and marketing?

1. Building prospective and customers’ email lists that can be used to communicate.

2. Understanding goals of the organizations like boosting engagements and interactions, welcoming new subscribers, and re-inviting those that had left.

3. Appropriate use of technology through developing software and systems that can be used easily by customers.

4. Craft the most appealing advertising message bearing in mind the need in the market.

5. Come up with follow-up strategy through emails and monitor the effectiveness of the methods used in marketing.

Financial Analysis

List your operating expenses:

1. Rent

2. Research and development funds

3. Equipment and Inventory costs

4. Marketing and Insurance expenses

5. Salaries and remuneration expenses.

Markup Analysis

Calculate the Following:

(Selling Price of your product/service- Cost to Produce)/Cost to Produce= Markup Percentage.

Assuming that one unit of the product cost = $75 and Product cost = $50

Markup percentage = $75 - $50 = $25

= $25 ÷ $50 = 0.5

= 0.5 × 100 = 50%

Part II. Pitch Video

You’ll record a Pitch Video (no more than 1 minute). In the video, you’ll deliver a pitch related to your business in which you will succinctly address the following four areas:

1) Identify your business name and exactly what your product or service is.

2) Describe what sets you apart from similar companies. Include your USP.

3) Discuss early traction and/or facets of your business that could make it catch on quickly (those that would be of interest to potential investors).

4) Make a financial ask- state the amount of money you’re asking for, what you’ll use it for, and what you are willing to give up in return (i.e. the percentage or stake in the business). Be sure to use one of the valuation methods discussed in this course so that the math here makes sense.

Again, your completed Assignment 3 Template and Pitch video are due by Sunday midnight of Week 10 and should be uploaded to Blackboard. Reach out to your professor with any questions and good luck.

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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