Elevator Pitch

Positioning Statement

Business Summary

Positioning Statement (a statement about how your product or service addresses your target customers’ problems better than the competitors and its specific benefits):

What is the one thing that customers want from my product or service?

My customers have a special liking for quality products and services just as offered by Alpha Yoga Studio.

How will my business provide value to the customer?

Alpha Yoga Studio will provide value to the customers giving quality products and services at simple prices. The customers will achieve their objectives of a healthy body and serenity of brains within a short time period thus obtaining value for their money.

How would you describe your brand?

Alpha Yoga Studio is the destination for the Yoga thirsty affluent in need of transforming their mental and body health for better living and keeping health complications at bay. It offers one an opportunity to increase their longevity as they enjoy a serenity of mind, leaving them happy and well-motivated as they pursue their lifelong purpose. Alpha Yoga Studio brings you closer to your purpose.

What are the features of your product or service that will appeal to the target audience?

At Alpha Yoga Studio, the customers enjoy the following features:

1. Unique yoga classes comprising of Glow Yoga, Cat Yoga, and Eco Yoga.

2. Exciting events hosted by numerous experienced and famous yoga instructors and other world celebrities with free autobiographies for customers.

3. It supports a good cause of mental health. At Alpha Yoga one will be able to contribute to a good cause by marking the World Mental Health Day where some of the customers’ fees is channeled towards helping people with mental disability all over the world. Supporting Alpha Yoga Studio means supporting a good cause.

4. Access to reward programs- Alpha Yogis will collect points for every class they attend which increases their point banks. They then can redeem the points by obtaining an item from the Alpha Yoga Store.

Marketing & Branding Checklist

Marketing & Branding Checklist Contd.

Our marketing message will entice customers to join Alpha Yoga Studio thus increasing the studio’s market share and sales of its products.

Alpha Yoga Studio will offer five types of yoga packages. The five packages are the best types of yoga and the studio will offer them at a good and discounted price which will be appealing to the target audience: Anti-gravity yoga, Individual Virtual Yoga, Barre and Power Yoga, Therapeutic Yoga, and Native Yoga

The media to be used in the marketing campaign is Television broadcast. Also social media platforms such as Facebook, Instagram, Twitter, and Tiktok will be used for advertisement and campaigns.

Sales/Prospecting Plan

Year 1: $216,000

Year 2: $240,000

Year 3: $300,000

Year 4: $360,000

Year 5: $480,000

Alpha Yoga Studio will offer the best five of Yoga packages at affordable prices to its affluent customers. The Packages include: Anti-gravity yoga at $20, Individual Virtual Yoga at $80, Barre and Power Yoga at $190, Therapeutic Yoga at $250, and Native Yoga at $280. Therefore the packages cater for all the socio-economic classes of people hence anyone can join Alpha Yoga Studio. Additionally, the studio awards 10 points to its customers for every class attend and every 10 points is equivalent to $1. The customers can redeem their points to purchase any listed product in the Alpha Yoga store.

With the above strategies, Alpha Yoga Store projects to have a huge client base of approximately 20 customers at first enrolled across all the Yoga classes projecting the sales of the first year at $216,000. In the second year the customer base is expected to grow to 30 thus increasing sales to $240,000. The customer base projection for the third year is 45 hence increasing the sales to $300,000. The fourth year is expected to have 60 customers with $360,000 and by the fifth year, the customers are expected to have risen to 100 thus increasing the sales to $500,000.

Approximately 5 prospects will be contacted per day.

The time for contacting prospects is 7 Pm in the evening during which most of them are settled in their houses. The days will be four times a week on Monday, Wednesday, Saturday, and Sunday.

Customer Service Policy

It is the Alpha Yoga Studio’s policy and responsibility to provide excellent Yoga services and goods to its customers. The feedback of our customers enable us to measure whether our services meet the needs and expectations of the public. Additionally, it helps us in the identification of various shortfalls to be rectified. The customer feedback shapes the quality of the products and services. We welcome both praise and constructive criticism. This policy requires that customer feedback are responded to in time within one business day to enhance customer satisfaction. All the complaints must be responded to through the chain of command and only escalated to higher authority when the junior authority are not in a position to solve them.