Elevator Pitch

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BUSINESS Launch Plan I.

REPORT

Student Name

BUS599_Business Launch Plan

Business Background

Business Summary

Your Business Name (simply identify two possible choices for your business name here):

Market Size (conduct research on your industry and the total yearly sales):

Market Potential for Your Business (what percentage of the market are you targeting):

Main Competitors:

USP (Unique Selling Proposition) Remember that your USP is what sets you apart from your competitors, and why customers would buy from you vs. them. It’s very important for properly positioning your brand:

Joining my Yoga class means joining a VIP class for a healthy body with a serenity of the brains.

Describe the Business Concept/Idea:

The target market for this Yoga studio is affluent women. It will offer Yoga Classes and Yoga Poses for two. It will also offer additional products such as fitness fashion clothing, healthy foods and other supplements, yoga towels, Yoga mats and Yoga designer T-shirts. The equipment required to set up the Yoga studio include: 25 straps, 40 blankets, 25 bolsters, 25 blocks, 25 Chairs, 25 eye pillows, 25 meditation cushions, mat cleaning wipes, Tissue papers, Yoga CDs, matches, incense sticks, effective sound systems. One rental space. The initial set up is expected to accommodate 20 people per Yoga session. To begin with a total of 4 trainers will be employed.

The location of the Yoga Studio will be in San Jose, California due to its affluent population.

What will the product/service be used for?

The main product of the Yoga Studio will be the Yoga Lessons. They will be used to keep people fit and healthy both in terms of body health and mental health, Also, several products will be available in the Yoga studios and these products will have a variety of uses depending on the type of product. For example the customers can wear the Yoga designer T-shirts when attending their Yoga lessons or when advocating for the necessity of taking Yoga classes to their colleagues, friends or even family members.

Where are similar concepts used and sold?

Business Concept

TARGET MARKET INFO.

The main places that my prospects go for recreation include the Almaden Quicksilver County Park, Municipal Rose Garden, Los Gatos Creek Trail, Happy Hollow Park and Zoo, and Japanese Friendship Garden.

The main joints where my prospects go for shopping include: Santana Row, San Pedro Square Market, San Jose Flea Market, Oakridge Mall, Eastridge Shopping Center, Bruni Art Gallery, and Bass Pro Shops.

The ideal customers for this Yoga studio are affluent women living in San Jose and its neighborhoods. The target age is between 24 and 50 years. This is the ideal age for people who are keen to keep their bodies health by doing exercises and maintain a healthy diet.

The main targets needs of my audience is both mental and body health. They target to build their strength and become flexible. Some of them are interested in improving their back pains and support their joint health. They target to have better breathing and foster calmness of the mind.

In the Yoga products and services, these customers mainly look for quality and great service. They are looking for the value they will obtain from the product or service. In terms of Yoga, they are looking for the end result, whether it will be beneficial to them. Whether after investing their time and resources to take the Yoga classes they will see positive outputs and their respective situations will change.

The Yoga studio will be able to offer its client with the best Yoga classes and exercise and other Yoga products. These products and services will be of high value and high quality as per the needs of the clients. Special attention will always be accorded to any client who requires it and the instructors will be available any time on phone to assist the clients.