Week 6 Assignment

Marketing Plan and Sales Strategy

First Name Last Name

Strayer University

BUS 599

Prof. Andrea Banto and Prof. Adrian Allen

January 15, 2019

Due: Week 6, worth 100 points

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

This assignment consists of two documents- Word document and Excel document (you must complete the marketing budget section) Both must be submitted for grading.

Important:

· Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.

· Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper. They are great examples of content.

· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.

Notes:

· Please remove the text in red throughout the paper and replace with your information.

· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.

· Use APA format

· The references must be on a separate page at the end of the paper.

Marketing Plan and Sales Strategy

Target Market

· Describe your target market (customers) – see Chapter 7 for information and samples

· Use actual data on the size of the demographic groups in your local community (nearby zip codes) – check US Census data for this

https://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml

· Outline the demographic information – use template page 107 in your textbook

Market Competition

· Outline your key competitors (check out page 123“Assess the competition table“)

· Outline and explain your strategy to compete against market leaders in your segment.

· Explain how would you differentiate yourself from the competition using information from the Market Share Distribution worksheet (page 131).

Company Message

· Outline your marketing message (slogan)

· Outline the 5 F’s specifically for your company and product- check out page 160

Marketing Vehicles

· Outline which marketing tools would you use to build your brand and explain why would you use these and why you believe they would be effective.

· Provide examples of other companies who use these tactics effectively.

Important!!!: Remember to use the same marketing tools in your Excel Worksheet as you complete the Marketing Budget. Use the hints and information provided in the description of this assignment. Remember to upload the Excel document along with the Word document (attach 2 documents before you submit).

References

Be sure to cite all your sources. Use APA to format all the references. Wikipedia and other Websites do not quality as academic resources

Here are examples of references (please deleted and replace with yours)

Bezzina, C., & Testa, S. (2005, June). Establishing schools as professional learning communities: Perspective from Malta. European Journal of Teacher Education, 28(2), 141-150. Retrieved from Academic Search Complete database. doi: 10.1080/02619760500093156

DuFour, R. (2004, May). What is a “professional learning community”? Educational Leadership, 61(8), 6-11. Retrieved from http://pdonline.ascd.org/pd_online/secondary_reading/el200405_dufour.html

Greene, T. S. (2001, June). Schools as “learning organizations.” Available from ProQuest Dissertations and Theses database. (UMI No. AAI9994152)

Herbert, K. S., Murphy, K. M., Ramos, M. A., Vaden-Kiernan, M., & Buttram, J. L. (2006). SEDL’s Working systematically model: Final report. Southwest Educational Development Lab. Retrieved from http://www.sedl.org/cgi-bin/pdfexit.cgi?url=http://www.sedl.org/ws/pdfs/WS-final-report.pdf

Hord, S. M. (1997). Professional learning communities: What are they and why are they important? Issues . . . About Change, 6(1). Retrieved from http://www.sedl.org/change/issues/issues61.html)