NAB Company Description and SWOT Analysis

Company Description and SWOT analysis

First Name Last Name

Strayer University

BUS 599

Prof. Andrea Banto and Prof. Adrian Allen

January 15, 2019

Due: Week 3, worth 100 points

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

Important:

· Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.

· Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper. They are great examples of content.

· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.

Notes:

· Please remove the text in red throughout the paper and replace with your information.

· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.

· Use APA format

· The references must be on a separate page at the end of the paper.

Company Description and SWOT analysis

Company Name

· Provide a brief introduction of the NAB company (name)

· Explain the significance of the name of your NAB company.

· Describe the non-alcoholic beverage you will produce and sell.

Mission Statement

· Write the mission statement (use quotation marks)

· Explain the components of the mission statement and the reasoning for their selection.

Trends in the industry

· Describe the trends in the industry. Try to be specific for your chosen category of beverage. Project future growth rate and why do you think this segment has potential (p.88 in text)

· Provide 3 reasons for choosing the specific beverage and explain each.

Strategic position

· Choose one strategic position from the text (page 142-142) and discuss why you believe this would be the best position for your company.

	Strategic position from the text (choose one) Customer Perception Factors Market Segment
	Market Share
	Operational and/or Technological Advantages
	Proprietary Products, Technology, Abilities, or Relationships
	Sales Channels
	Business Model
	First-Mover Advantage
	Lean Start-Up
	Branding

· Explain the approach to be used to implement this position to stand out from similar products.

Distribution

· Provide an overview of the company’s distribution channels

· Explain how the product will reach the end users. Provide the rationale for your selected method.

Risks

· Outline at least 3 types of risks your company is facing (including regulatory risks). Check pages 148-149.

· Discuss each and explain why you think the company is facing these risks and how your company will mitigate each risks.

SWOT Analysis

· Complete the table below (at least 4 in each category). You must use this matrix. Use bullets for each item in the SWOT.

Strengths	Weaknesses
Opportunities	Threats

· Briefly describe the key items in each category under the table.

References

Be sure to cite all your sources. Use APA to format all the references. Wikipedia and other Websites do not quality as academic resources

Here are examples of references (please deleted and replace with yours)

Bezzina, C., & Testa, S. (2005, June). Establishing schools as professional learning communities: Perspective from Malta. European Journal of Teacher Education, 28(2), 141-150. Retrieved from Academic Search Complete database. doi: 10.1080/02619760500093156

DuFour, R. (2004, May). What is a “professional learning community”? Educational Leadership, 61(8), 6-11. Retrieved from http://pdonline.ascd.org/pd_online/secondary_reading/el200405_dufour.html

Greene, T. S. (2001, June). Schools as “learning organizations.” Available from ProQuest Dissertations and Theses database. (UMI No. AAI9994152)

Herbert, K. S., Murphy, K. M., Ramos, M. A., Vaden-Kiernan, M., & Buttram, J. L. (2006). SEDL’s Working systematically model: Final report. Southwest Educational Development Lab. Retrieved from http://www.sedl.org/cgi-bin/pdfexit.cgi?url=http://www.sedl.org/ws/pdfs/WS-final-report.pdf

Hord, S. M. (1997). Professional learning communities: What are they and why are they important? Issues . . . About Change, 6(1). Retrieved from http://www.sedl.org/change/issues/issues61.html)