: Business Analysis/Create Your Own Case Study

Executive Summary

1-2 paragraphs summarizing what your business analysis/case study is about

Introduction to the Business

1-2 paragraphs that provide background information about what this business is, does and how it got started. Remember you can choose to write about your current or future business, one that you work at, or have worked at, or one that you are interested in.

Need

write 2-3 paragraphs about how this business filled a need in the market and changed its industry.

Marketing, Social Media and Client Management

research and report back about what this business is doing to innovate in terms of marketing, social media and client management. This section should be 3-4 paragraphs in length

Performance/Results

report about how this business has excelled (or missed the mark in certain areas) and what their results have been. This section should be 2-3 paragraphs in length and should include specific data/key metrics to demonstrate their results.

Recommendations

What high-level recommendations would you suggest for this business moving forward (enhance social media presence, streamline processes, build customer base, introduce new products, etc.) 2-3 paragraphs

Key Takeaways

What have you learned from the hits or misses of this business that you can apply to your own organization. If you are writing about your own business, what changes would you recommend based on this analysis? 2-3 paragraphs

References –

Batchelder, A. (2010, July 6). Students brains are being digitally rewired [Web log post]. Retrieved from http://literacyispriceless.wordpress.com (sample reference)

Mawson, C. O. S. (Ed.). (n.d.). Roget's international thesaurus of English words and phrases. Retrieved from http://www.bartleby.com/br/110.html (sample reference)

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