Comprehensive Learning Assessment
BUS 505 Syllabus
MASTER IN BUSINESS ADMINISTRATION PROGRAM
BUS 505 Managerial Economics
Syllabus
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BUS 505 Syllabus
Table of Contents
Course Description 3
Course Learning Outcomes (CLOs) Linked to Program Outcomes 4
CLA Linking Table 5
Detailed Course Outline 6
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BUS 505 Syllabus
Course Description
COURSE NAME Managerial Economics
CODE BUS 505
UNITS 3
LENGTH OF CLASS 8 weeks
COURSE DESCRIPTION This course equips corporate managers with the essential microeconomic knowledge and business application to enhance their efficiency in allocation of the firm’s scarce resources and achieve shareholders' value maximization mission. It entails economic analysis that assists managers to develop long term business strategies, decisions to promote business competitiveness, and ensure sustainability of the firm in a globally challenging environment. It involves long term capital management tools, sale forecasting techniques, trend analysis, time series, optimal scale of operation, economies of scale, economies of scope, and break-even analysis as applied in the capital budgeting decision making of the managers. It encompasses the analysis of basic microeconomic theories of demand, supply, cost, price, optimal differential price level, price discrimination, and revenue as applied in the managerial decision making each with current real-life business examples.
REQUIRED TEXT Baye, M. R., & Prince, J. T. (2017). Managerial economics and business strategy (9th ed.). McGraw-Hill Education ISBN 9781259290619
METHOD OF INSTRUCTION
The course is conducted in a hybrid modality. Students interact with each other and with the faculty in a classroom setting and in an online learning system. Learning will be facilitated through lecture- discussions, presentations, cooperative learning, and case studies.
SCOPE Student outcomes are measured through professional individual assignments, discussion postings, comprehensive learning assessments, and class participation.
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BUS 505 Syllabus
Course Learning Outcomes (CLOs) Linked to Program Outcomes
Learning outcomes are statements that describe significant and essential learning that learners have achieved, and can reliably demonstrate at the end of the course. Learning outcomes identify what the learner will know and be able to do by the end of a course – the essential and enduring knowledge, abilities (skills) and attitudes (values, dispositions) that constitute the integrated learning needed by a graduate of this course. The learning outcomes for this course summarize what you can expect to learn, and how this course is tied directly to the educational outcomes of your MBA degree.
Course Learning Objectives (CLOs) MBA
Program Objectives
(K) Knowledge (S) Skill
(A) Attitude
1. Describe how goals, constraints, incentives, and market rivalry affect economic decisions
1, 2, 6, 7 K, S, A
2. Analyze demand, supply, equilibrium prices, and price elasticities as a quantitative tool to forecast changes in revenues.
1, 2, 8, 9 K, S
3. Evaluate alternative ways of measuring the productivity of inputs and the role of the manager in the production process.
1, 2, 6, 8 K, S
4. Assess the economic trade-offs associated with obtaining inputs through spot exchange, contract, or vertical integration.
1, 2, 5, 6 K, S
5. Investigate the conditions under which a firm operates as perfectly competitive, monopolistically competitive, or a monopoly
1, 2, 6, 8, 9 K, S
6. Explain how beliefs and strategic interaction shape optimal decisions in oligopoly environments.
1, 2, 4, 7 K, S, A
7. Identify examples of networks and network externalities, and determine the number of connections possible in a star network with n users.
1, 2, 4, 5 K, S
8. Evaluate and present the economic basis for limit pricing, and identify the conditions under which a firm can profit from such a strategy.
1, 2, 3, 6, 8, 9 K, S, A
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BUS 505 Syllabus
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BUS 505 Syllabus
CLA Linking Table Comprehensive Learning Assessments (CLAs), Professional Assessments (PAs) and Discussion Questions (DQs) directly measure Course Learning Outcomes and indirectly measure MBA Program Outcomes. The following table shows how all those are linked together.
PA Linking Table
DQ Linking Table
Comprehensive Learning Assessments (CLAs)
Course Learning Outcomes (CLOs) MBA Program Outcomes
CLA 1 (Week 4) 1, 3, 5 1, 2, 6, 7, 8, 9
CLA 2 (Week 8) 2, 5, 8 1, 2, 3, 6, 8, 9
Professional Assessments (PAs) Course Learning Outcomes (CLOs) MBA Program Outcomes
PA 1 (Week 2) 1, 2 1, 2, 6, 7, 8, 9
PA 2 (Week 6) 1, 5, 6 1, 2, 4, 6, 7, 8, 9
Discussion Questions (DQs) Course Learning Outcomes (CLOs) MBA Program Outcomes
DQ 1 (Week 1) 1 1, 2, 6, 7
DQ 2 (Week 3) 4 1, 2 , 5, 6
DQ 3 (Week 5) 6 1, 2, 4, 7
DQ 4 (Week 7) 7 1, 2, 4, 5
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Activity Linking Table Activity (DQs) Course Learning Outcomes (CLOs) MBA Program Outcomes
Activity 1 (Week 1) 2 1, 2, 8, 9
Activity 3 (Week 3) 3 1, 2, 6, 8
Activity 3 (Week 5) 6 1, 2, 3, 6, 8, 9
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Detailed Course Outline
The following outline provides important assignment details for this course, week-by-week. You are responsible for all of the assignments given. Please refer to the Detailed Description of Each Grading Criteria in the syllabus for specific information about each assignment.
1. Week 1 Assignments to complete this week:
● Reading: o Chapter 1: The Fundamentals of Managerial Economics o Chapter 2: Market Forces: Demand and Supply
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Post Activity 1 by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policies for Discussion Question and Response expectations.
Discussion Question 1 – CLO 1
Please read chapters One & Two of your textbook and demonstrate your understanding of The Fundamentals of Managerial Economics by answering the following questions: Jamie is considering leaving her current job, which pays $75,000 per year, to start a new company that develops applications for smartphones. Based on market research, she can sell about 50,000 units during the first year at a price of $4 per unit. With annual overhead costs and operating expenses amounting to $145,000. Jamie expects a profit margin of 20 percent. This margin is 5 percent larger than that of her largest competitor, Apps, Inc.
● If Jamie decides to embark on her new venture, what will her accounting costs be during the first year of operation?
○ Her company’s implicit costs? ○ Her company’s opportunity costs?
● Suppose that Jamie’s estimated selling price is lower than originally projected during the first year. How much revenue would she need in order to earn:
○ Positive accounting profits? ○ Positive economic profits
Activity 1 - CLO 2
Please Analyze and explain the theory of Demand and Supply (chapter 2) and create the graph for demonstrating the following scenario and answer the questions:
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● G.R. Dry Foods Distributors specializes in the wholesale distribution of dry goods, such as rice and dry beans. The firm’s manager is concerned about an article he read in this morning’s Wall Street Journal indicating that the incomes of individuals in the lowest income bracket are expected to increase by 10 percent over the next year. While the manager is pleased to see this group of individuals doing well, he is concerned about the impact this will have on G.R. Dry Foods. o Please explain what will happen to the price of the products G.R. Dry Foods sells? o Why?
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2. Week 2 Assignments to complete this week:
● Reading: o Chapter 3: Quantitative Demand Analysis o Chapter 4: The Theory of Individual Behavior
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Professional Assignment 1 due by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University policies for Discussion Question and Response expectations.
DQ (P) - Discussion Question 1 – (PDQ directed at upcoming PA) Graduate Level
Prior to reading this DQ, please read the PA1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA1 assignment, please continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming PA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only article researched for your PA1 assignment. You may (and should) have several other articles researched to fully answer your PA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA1 assignment.
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit): Do these in order: ● In correct APA format, write the Reference of the article. ● Clearly state what the article is about and its purpose. ● Describe how you will use it in your upcoming assignment. ● Repeat for a total of six (6) peer-reviewed sources.
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Professional Assignment 1 – CLO 1, CLO 2 Read your textbook and other peer-reviewed publications, write a minimum of four (4) pages of high quality well written APA formatted standard about the following scenario. Please keep in mind that this assignment is quantitative, therefore do not forget to use the figures and charts.
Price of oil in international markets has dropped stunningly 60% in the past twelve months. Among the factors mentioned behind this drastic fall is the millions of barrels of oil produced in the US called shale oil.” and analyze: ● The market structure for oil industry ● The supply and demand for oil in that market structure ● The pricing of oil at the presence of OPEC and the role of Speculators ● Why shale oil is a substitute for oil and explain the news in regard to the Cross elasticity of
demand. (Chapter 3)
*Please refer to the Grading Criteria for Professional Assignments in the University Policies for specific guidelines and expectations.
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BUS 505 Syllabus
3. Week 3 Assignments to complete this week:
● Reading: o Chapter 5: The Production Process and Costs o Chapter 6: The Organization of the Firm
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Post Activity 2 by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policies for Discussion Question and Response expectations.
Discussion Question 1 - CLO 4
● Business-process outsourcing (BPO) is a type of outsourcing that consists of contracting operations and responsibilities of a specific business process to a third-party service provider. Such outsourcing generally began with manufacturing firms outsourcing their supply chain but has grown into a much wider range of processes, including marketing, finance, sales, and accounting. According to a recent Forbes article, the revenue of the global outsourced services industry rose from $45 billion in 2000 to nearly $100 billion in 2012.
● An article in BusinessWeek suggested that BPO can save end users anywhere from 15 to 85 percent. International BPO service providers are particularly attractive since offshore labor offers an additional 25 to 30 percent cost savings. Furthermore, approximately 25 percent of the cost savings results from BPO firms’ proprietary products. The remaining 10 to 30 percent in cost reduction accrues from consolidated operations.
● Suppose you are the manager of a U.S.-based company and must decide whether to outsource your human resources department. ○ Based on the above information and your study, please outline arguments supporting and
opposing a decision to outsource this function of your business. ○ Please explain from a purely business standpoint, any issues that might arise from contracting
with an international-based versus U.S.-based BPO service firm? (Chapter 6, page 199)
Activity 2 - CLO 3
Analyze the following scenario by incorporating your learning from Chapters 5 & 6 of your textbook and answer the question.
● Recently, the Boeing Commercial Airline Group (BCAG) recorded orders for more than 15,000 jetliners and delivered more than 13,000 airplanes. To maintain its output volume, this Boeing division combined efforts of capital and more than 90,000 workers. Suppose the European company Airbus enjoys a similar production technology and produces a similar number of aircraft
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BUS 505 Syllabus
but that labor costs (including fringe benefits) are higher in Europe than in the United States. (Chapter 5: Problem14) ○ Please explain whether workers at Airbus have the same marginal product as workers at
Boeing?
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4. Week 4 Assignments to complete this week:
● Reading: ○ Chapter 7: The Nature of Industry ○ Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive
Markets ● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● CLA 1 due by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policy for Discussion Question and Response expectations.
DQ (C) - Discussion Question 1 – (CDQ directed at upcoming CLA 1) Graduate Level
Prior to reading this DQ, please read the CLA1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the CLA1 assignment, please continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming CLA1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your CLA1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only article researched for your CLA1 assignment. You may (and should) have several other articles researched to fully answer your CLA1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your CLA1 assignment.
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit): Do these in order: ● In correct APA format, write the Reference of the article. ● Clearly state what the article is about and its purpose. ● Describe how you will use it in your upcoming assignment. ● Repeat for a total of six (6) peer-reviewed sources.
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BUS 505 Syllabus
CLA 1 Comprehensive Learning Assessment – CLO 1, CLO 3, CLO 5
Read your textbook (Chapters 1-7) and use seven peer reviewed publications and write an APA formatted paper of minimum five (5) pages about the following:
● Explain the Five Forces Framework and Industry Profitability of Michel Porter. ● Describe the four market structures of Perfect Competition, Monopoly, Monopolistic
Competition, and Oligopoly. ● Analyze the relation between the five forces and different market structures. ● Apply your understanding in the evolution of the market in the computer industry (Page 223).
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policy for specific guidelines and expectations.
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BUS 505 Syllabus
5. Week 5 Assignments to complete this week:
● Reading: o Chapter 9: Basic Oligopoly Models o Chapter 10: Game Theory: Inside Oligopoly
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Post Activity 3 by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policy for Discussion Question and Response expectations.
Discussion Question – CLO 6
● The opening statement on the website of the Organization of Petroleum Exporting Countries (OPEC) says its members seek “ … to secure an efficient, economic and regular supply of petroleum to consumers, a steady income to producers and a fair return on capital for those investing in the petroleum industry.” To achieve these goals, OPEC attempts to coordinate and unify petroleum policies by raising or lowering its members’ collective oil production. However, increased production by the United States, Russia, Oman, Mexico, Norway, and other non-OPEC countries has placed downward pressure on the price of crude oil.
Please explain: ○ To achieve these goals of stable and fair oil prices, what must OPEC do to maintain the price
of oil at its desired level? ○ How easy it is for OPEC to achieve this goal? (Chapter 9, Problem15)
Activity 3 - CLO 6
Please analyze the following scenario by incorporating your learning from Chapters 9 & 10 of your textbook and answer the question: ● Coca-Cola and PepsiCo are the leading competitors in the market for cola products. In 1960
Coca-Cola introduced Sprite, which today is among the worldwide leaders in the lemon-lime soft drink market and ranks in the top 10 among all soft drinks worldwide. Prior to 1999, PepsiCo did not have a product that competed directly against Sprite and had to decide whether to introduce such a soft drink. By not introducing a lemon-lime soft drink, PepsiCo would continue to earn a $200 million profit, and Coca-Cola would continue to earn a $300 million profit.
● Suppose that by introducing a new lemon-lime soft drink, one of two possible strategies could be pursued: ○ PepsiCo could trigger a price war with Coca-Cola in both the lemon-lime and cola markets o Coca-Cola could acquiesce and each firm maintains its current 50/50 split of the cola market
and split the lemon-lime market 30/70 (PepsiCo/Coca-Cola).
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o If PepsiCo introduced a lemon-lime soft drink and a price war resulted, both companies would earn profits of $100 million. Alternatively, Coca-Cola and PepsiCo would earn $275 million and $227 million, respectively.
o If PepsiCo introduced a lemon-lime soft drink and Coca-Cola acquiesced, they can split the markets.
● Please explain, as a manager at PepsiCo, ○ How you can convince your colleagues that introducing the new soft drink is the most
profitable strategy by explaining the reasoning and theoretical analysis (Chapter 10 - Problem13).
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6. Week 6 Assignments to complete this week:
● Reading: o Chapter 11: Pricing Strategies for Firms with Market Power o Chapter 12: The Economics of Information
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Professional Assignment 2 due by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policies for Discussion Question and Response expectations.
DQ (P) - Discussion Question 1 – (PDQ directed at upcoming PA) Graduate Level
Prior to reading this DQ, please read the PA2 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the PA2 assignment, please continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming PA2 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA2 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only article researched for your PA2 assignment. You may (and should) have several other articles researched to fully answer your PA2 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA2 assignment.
Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit): Do these in order: ● In correct APA format, write the Reference of the article. ● Clearly state what the article is about and its purpose. ● Describe how you will use it in your upcoming assignment. ● Repeat for a total of six (6) peer-reviewed sources.
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BUS 505 Syllabus
Professional Assignment 2 - CLO 1, CLO 5, CLO 6
Please study the case about the “Time Warner Cable” on page 467 and write an analytical and evidence based paper of minimum five (5) pages, APA formatted encompass the followings:
● A summary history and analysis of Time Warner business expansion since 2000 ● What have been the business markets for Time Warner? ● Who is the competition for Time Warner and what policies Time Warner have used to challenge
it? ● What are the significant regulatory areas that impact the operations and strategic decisions of
Time Warner? ● The technological change and challenges that Time Warner has been facing.
*Please refer to the Grading Criteria for Professional Assignments in the University Policy for specific guidelines and expectations.
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7. Week 7 Assignments to complete this week:
● Reading: ○ Chapter 13: Advanced Topics in Business Strategy ○ Chapter 14: A Manager’s Guide to Government in the Marketplace
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● Exam – Opens Monday - Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policy for Discussion Question and Response expectations.
Discussion Question – CLO 7
Please read Chapters 13 & 14 and answer the two following questions: 1. During the early days of the Internet, most dot-coms were driven by revenues rather than profits. A
large number were even driven by “hits” to their site rather than revenues. This all changed in early 2000, however, when the prices of unprofitable dot-com stocks plummeted on Wall Street. Most analysts have attributed this to a return to rationality, with investors focusing once again on fundamentals like earnings growth. ● Does this mean that, during the 1990s, dot-coms that focused on “hits” rather than revenues
or profits had bad business plans? Explain. (Chapter13- Problem 14)
2. During the dot-com era, mergers among some brokerage houses resulted in the acquiring firm paying a premium on the order of $100 for each of the acquired firm’s customers.
● Is there a business rationale for such a strategy? ● Do you think these circumstances are met in the brokerage business? Explain. (Chapter 13-
Problem 17)
Exam - Online
The Exam can be accessed under Week 7 of your course GAP site. The Exam will open on Monday and will close on Sunday at 11:59 p.m. You will have one (1) attempt to complete the exam. Please see Exam Grading Criteria in the University Policy.
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8. Week 8 Assignments to complete this week:
● Reading: Managerial Economics and Business Strategy (9th edition) o Review all chapters covered that will assist in the completion of the CLA 2 assignment
● Post DQ Answers by Thursday at 11:59 p.m. ● Post DQ Peer Responses by Sunday at 11:59 p.m. ● CLA 2 Presentation due in class ● CLA 2 due by Sunday at 11:59 p.m.
Each week, students must post one (1) answer and one (1) peer response for every discussion question. Please see Grading Criteria for Discussion Board Participation in the University Policy for Discussion Question and Response expectations.
Discussion Question 1 – Summary & Critical Thinking – Week/Course Learning Outcomes Welcome to the last week of your course. In this discussion question you have the opportunity to be creative and to relate what you have learned to your professional lives. Please explore and critically think about some of the learning outcomes and concepts presented in this course. Please effectively communicate how you would lead an organization (or a group of people within the organization) by applying the knowledge you have learned ethically and responsibly. Your discussion should also include innovative thinking, and information-technology aspects (such as the Internet, social-media, computers, and so forth) that may assist you in decision-making. You may frame your discussion around any functional component of business, and in any context; problem-solving, management, leadership, organizational behavior, and so forth
CLA 2 Comprehensive Learning Assessment 2 – CLO 2, CLO 5, CLO 8
Please read the following scenario and answer the questions below by providing the analysis based on the relevant theories and applicable examples.
If your business earns superior profits, existing and potential competitors will do their best to get a piece of the success. It is essential for firms to examine a variety of business strategies to enhance the prospects of sustainable profitability. Out of all factors that impact an industry’s sustainable profitability, this CLA2 assessment focuses on the most damaging threat to sustainable profit, the entry of competitors into the market. Entry into the market heightens competition and reduces the margins of existing firms in a wide variety of industry settings. For this reason, the ability of existing firms to sustain profits depends on how barriers to entry affect the ease with which other firms can enter the industry including the formation of new companies (Wendy’s entered the fast-food industry in the 1970s); globalization strategies by foreign companies (Toyota entered the U.S. automobile market the middle of the last
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century) , and the introduction of new product lines by existing firms (computer manufacturer Apple now also sells the popular iPhone). Your CLA2 is a paper of minimum eight pages, APA formatted, including one Industry Report and one Company Report that you recommend to the CEO of a company how to create a moat and prevent the threat of entry to the market.
1. Industry Report
Please select an industry and write a rigorous industry report for your selected industry that incorporate the followings:
● The market structure of the industry by determining the concentration ratio in the industry and how market structure affects the entry into the market
● The nature of industry and the network effects ● The production structure of the industry, initial capital requirements, sunk costs, and
economies of scale ● The prospect of industry in the future in regard to technological innovations
2. Company Report
Now assume you are managing a company in this industry and are asked to write a Company Report about the long term strategic decision making of the company. The purpose of this report is to recommend a few policies to the CEO that assures a sustainable competitive advantage and long term profitability for the company.
Please include the following variables in your Company Report: ● Sustainable market share and how it can be achieved ● Branding, reputation, and a considerable base of loyal consumers ● The managerial efficiency in strategic decision making regarding:
o The integration and merger activity, vertical and horizontal integration o Preventing entry of rivals by pricing and cost policies such as limit pricing, predatory
pricing, and raising rivals’ fixed or marginal costs
*Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policy for specific guidelines and expectations.
CLA2 Comprehensive Learning Assessment (CLA 2) Presentation
In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 15 slides (minimum). You should use content from your CLA2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA1, CLA1, PA2, and of course, CLA2 (unless otherwise specified by your Professor). An agenda, executive summary, and references slides
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should also be included. Please keep in mind that the university is moving towards a more digital footprint for our students. This means that your final CLA2 presentation may be recorded, so that you may include it in your “e-portfolio” (graduating students should have all of their CLA2 presentations on a flash-drive, in addition to student biography, resume, interests, and so forth) Students will present their PowerPoint during the last week of class in either the On-Campus Class Session or the online Virtual Class Session, as determined by the professor. Presentations should not exceed 15 minutes.
*Please refer to the Grading Criteria for CLA2 Presentations in the University Policy for specific guidelines and expectations.
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- Course Description
- Course Learning Outcomes (CLOs) Linked to Program Outcomes
- CLA Linking Table
- PA Linking Table
- DQ Linking Table
- Activity Linking Table
- Detailed Course Outline
- Week 1
- Week 2
- Week 3
- Week 4
- Week 5
- Week 6
- Week 7
- Week 8