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MASTER OF BUSINESS ADMINISTRATION

BUS 5001 ASSESSMENT GUIDE Strategic Marketing

BUS 5001 Assessment Guide Strategic Marketing

Assessment Overview

Please Note: All assessment submissions are due by the due date and time. Exemptions or extensions may be granted in extenuating circumstances such as for medical treatment etc.

Tutorials: Where a student is unable to complete a tutorial task, he/she may be given a chance to complete the task within a calendar week (7 days) of the due date.

Assessments: Students will incur a late submission penalty of 20% of marks awarded for each day he/she delays the assessment submission up to a total of 5 days.

Projects: Students will receive a grace period of 10 days late submission. However, they will be penalised at a rate of 10% marks awarded per day they delay the submission.

Students are required to achieve overall mark of 50% to achieve a pass grade in the unit.

2 BUS5001 Strategic Marketing

Assessments Overview Weight Due Date Learning Outcomes

Assessment 1 Discussion Participation 20% Week 4,6,8,10 1,2

Assessment 2 (Recorded)

Presentation (10 minutes) and

Written Report (1500 words)

The students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 10-minute presentation of their findings with written report justification.

30%

Week 7

Sunday

11.59 pm 2,3,4

Assessment 3 Group Major Assessment

Strategic Marketing Plan (2,500 words)

In groups of 3-4, students will be asked to write a strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing the current situation of the business, competitors, and ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its strategic marketing effort.

50%

Week 12

(Sunday at

11.59 pm) 2, 3, 5

Assessment details

Assessment 1: Discussion Participation

Overview

Weightage: 20%

Guidelines

1. In this class, online discussion will count towards your overall grade for the course. The purpose of the discussion board is to frame and promote collaborative learning. Active and regular participation is not only important from the lecturer’s point of view but is also important for you in learning the course content and in developing your thoughts and position on various topics.

2. You are expected to participate in at least three (3) different forums. You should begin at least one thread and provide at least three posts in response to other participants’ threads. Posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for each post should be in the 100-200 words range.

3. During the discussion, when you agree or disagree explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, link, or citation when appropriate.

4. During the discussion, be organized in your thoughts and ideas. Incorporate correlations with the assigned readings or topics. Stay on topic. Provide evidence of critical thinking in your responses or interactions. Avoid summarizing.

5. During the discussion: Contribute to the learning community by being creative in your approaches to topics, being relevant in the presented viewpoints, and attempting to motivate the discussion.

6. During the discussion be aware of grammar and sentence mechanics. Use proper etiquette.

7. Remember that being respectful is critical at all times in the classroom, online and during forum chat discussions.

6. In discussion: Be aware of grammar and sentence mechanics. Use proper etiquette and be professional all time.

7. Remember that being respectful is critical, all time in classroom, online and forum chat discussion.

The Assessor will assess you on the following Discussion and participation:

a. Is made in a timely fashion, giving others an opportunity to respond.

b. Is thoughtful with appropriate analysis of the content or question asked.

3 BUS5001 Strategic Marketing

Weight Length Due date Learning Outcomes

20% 4 weekly discussion participation

Week 4,6,8,10 1, 2

c. Poses new possibilities or opinions not previously voiced

d. Ideas are expressed clearly and concisely with appropriate use of vocabulary and attention to spelling and grammar.

e. Spends the time constructing creative, challenging and engaging discussion assignments, which promote participation.

Assessment 2: Recorded Presentation and written report

Overview

Introduction The students are required to critically review the key principles, theories, and concepts of marketing in relation

to the importance of the roles they play to create customer value. Delivery of a 10-minute recorded presentation of their findings with written report justification.

Task The students are required to critically review the key principles, theories, and concepts of marketing in relation to the importance of the roles they play to create customer value. Delivery of a 10 minutes presentation of their findings with written justification.

Students are required to;

• Select a well-known business

• Research and identify what marketing approaches (Identify minimum 3 key areas of marketing) the business has implemented.

• Critically review the key principles, theories, and concepts of marketing

• Discuss how the business has done the implementation/application of these key principals and theories.

• Discuss the importance of the roles they play to create customer value.

The primary aim of this assessment is to understand the theories of marketing and application or implementation of these theories and concepts. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills, theoretical applications, and presentation skills.

Presentation (15%)

Students are expected to prepare a professional presentation that is well researched, informative, succinct and engaging. The length for the total presentation is 10 minutes. The presentation must deliver using PowerPoint or similar software. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style.

4 BUS5001 S trategic Market ing

Weight Length Due Date Learning Outcomes

30% Assessment 2 (Recorded) Presentation (10 minutes) and Written Report (1500 words)

Week 7 2, 3, 4

Report (15%)

The report must be of 1500(+/_) words in length excluding references based on your presentation. Assignment structure

Report should have a suitable flow:

- Introduction to the report- Background to the business selected, Purpose of the report, Scope

and any limitations

- Identification of Three marketing theories that business engaged

- Application of theories identified.

- Importance of these theories and applications

- How businesses can use these to improve customer value

- Conclusions - List of references APA

Submission Instructions

Insert submission instructions here. Below is a sample only of what could be included for submissions instructions.

All report submissions are to be submitted through Turnitin. Drop-boxes linked to Turnitin will be set up in Moodle. Assessments not submitted through these drop- boxes will not be considered. Submissions must be made after the presentation.

The Turnitin similarity score will be used in determine any plagiarism of your submitted assessment. Turnitin will check conference web-sites, Journal articles, online resources and your peer’s submissions for plagiarism. You can see your Turnitin similarity score when you submit your assessments to the appropriate drop-box. If your similarity score is of concern you will have a chance to change your assessment and resubmit. However, re- submission is only allowed prior to the submission due date and time. After the due date and time have elapsed you cannot make re-submissions. Thus, plan early and submit early to take advantage of this feature. You can make multiple submissions, but please remember the teaching team will only grade your last submission, and the date and time you submitted will be taken from that submission.

Marking criteria/Rubric for Faculty Member Only

You will be assessed on the following marking criteria/Rubric:

Assessment task -Presentation and report 30%

5 MBA5001 Susta inable Market ing

Student Name

Student name/s:

Score & Grade Rubric: Recorded Presentation

Rating Criteria

Developing Competent Exemplary

Fail (N) 0-49%

Pass (D) (50- 59%)

Credit (C) (60-69%)

Distinction (B) (70-79%)

Higher Distinction (A) (80-100%)

Presentation skills on topic (15% of total)

Fails to provide a review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders). Lacking a logical analysis and explanation of the key trends, issues and challenges. Presentation is mostly coherent. Poor organisation of ideas around financial decision-making.

Provides a review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders).

Provides an analysis and explanation of the key trends, issues and challenges.

Basic organisation of ideas around financial decision-making.

Provides good, clear, critical review of: - the factors, issues, trends and challenges to create an effective corporate financial decision- making framework within an organisation that can maximize the wealth of the firm’s stakeholders (emphasis on its shareholders).

Provides a logical analysis and explanation of the key trends, issues and challenges.

Clear organisation of ideas around financial decision-making.

Provides very good, clear,

critical review of:

- the factors, issues, trends

and challenges to create an

effective corporate

financial decision- making

framework within an

organisation that can

maximize the wealth of the

firm’s stakeholders

(emphasis on its

shareholders).

Provides a strong logical

analysis and explanation of

the key trends, issues and

challenges.

Strong organisation of

ideas around financial

decision-making.

Provides high level, clear,

critical review of:

- the factors, issues, trends

and challenges to create an

effective corporate financial

decision- making framework

within an organisation that

can maximize the wealth of

the firm’s stakeholders

(emphasis on its

shareholders).

Provides a strong, logical

analysis and extended

higher-order explanation of

the key trends, issues and

challenges.

High-level and sophisticated

organisation around financial

decision-making.

Comments and overall grade

Student name/s:

Score & Grade Rubric: Written report

Rating Criteria

Developing Competent Exemplary

Fail (N) 0-49%

Pass (D) (50- 59%)

Credit (C) (60-69%)

Distinction (B) (70-79%)

Higher Distinction (A) (80-100%)

Written Report (15 % of total)

Written report lacks rigor

with limited, current

literature to support

claims.

Report fails/limited in

outlining key factors,

issues, trends, and

challenges regarding

financial decision-making.

Key points are presented incoherently and with little insightful discussion of corporate financial decision-making.

Written report includes

some current literature

to support claims.

Report outlines key

factors, issues, trends,

and challenges

regarding financial

decision-making.

Key points are presented coherently and identifies some insightful discussion of corporate financial decision-making.

Written report is written clearly with references made to current literature to support claims. Report adequately outlines key factors, issues, trends, and challenges regarding financial decision-making.

Key points are presented adequately and begin to identify insightful discussion of corporate financial decision-making.

Written report is written very well with references made to current literature to support claims.

Report strongly outlines key factors, issues, trends, and challenges regarding financial decision-making. Key points are presented very well with insightful discussion of corporate financial decision-making.

Written report is rigorous

with a variety of current

literature to support claims.

Report strongly outlines key

factors, issues, trends, and

challenges regarding

financial decision-making

and extends the discussion

and higher-order thinking on

each point.

Key points are presented

succinctly and identify

insightful discussion of

corporate financial decision-

making.

Comments and overall grade

*Note for assessor: There are three key levels of competency (Developing, Competent & Exemplary), however, these are divided into two possible marks dependent on the student’s ability to display partial/all criteria within level.

Assessment 3: Group Strategic Marketing Plan Overview

Introduction In groups of 3-4, students the student will be asked to write a strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort.

Task Students are asked to write a strategic marketing plan for an organisation’s new product to be launched into the market (student to select firm and product). The student must consider the current climate of the industry by analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality and management of its sustainable marketing effort. Assume the role of marketing manager for the product/brand and your job is to construct a basic marketing plan to grow/extend the brand.

Your written marketing plan should include:

• Current Business

• Marketing Objectives

• Competitors of the business

• Strategic Marketing approach

• Marketing Mix (4Ps) – including NPD process

The primary aim of this assessment is to understand the theory of marketing and role of marketing in businesses. The secondary aim of this assignment is to give you the opportunity to enhance your analysis, critical thinking, written communication skills and theoretical applications.

Referencing: You required to use minimum of 15 academic references. Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style.

Word limit: The paper/plan must be of 2500 words in length excluding references.

Submission: All work must be submitted on the Learning Management System by the due date

Assignment Structure

Executive Summary

Table of Contents

Body of the plan to contain Section Headings – e.g.

• Introduction: Purpose of the paper, scope and limitations • Background to the selected industry, and the business organization

• Current Business

7 BUS5001 S trategic Market ing

Weight Length Due Date Learning Outcomes

50% Group Strategic Marketing Plan (2500 words)

Week 12, Sunday, 11.59pm

2,3 5

- Overview of Current Business

- SWOT and current VRIO Analysis

• Marketing Objectives: Proposing the need of new product/product extension to grow your brand

- Short term and long term objectives

• Market and Competitor analysis

• Strategic Marketing approach

- Segmentation

- Targeting

- Positioning

• Marketing Mix (4Ps/7Ps) Ethical and sustainable approach

- Product- NPD process

- Price

- Place

- Promotion

*you can consider application of 7Ps if necessary

• Recommendations: (Analyze proximity, Proposed VRIO, Blue Ocean and PLC Strategies)

• Conclusion

• References list

NOTE:

-Use relevant theoretical concepts and application

-Sub-sections are to be numbered

-Paragraphing must be used

-Page numbers must be used.

-Reference List at the end must be in APA format and consist of mainly academic journal articles.

Submission Instructions

All submissions are to be submitted through Turnitin. Drop-boxes linked to Turnitin will be set up in Moodle. Assessments not submitted through these drop- boxes will not be considered.

8 BUS5001 S trategic Market ing

Grading Criteria Assessment Task 3: Strategic Marketing Plan (50%) Student name/s:

Rating Criteria Rubric: Major assessment (Strategic Marketing Plan) Score & Grade

Developing Competent Exemplary Strategic Plan (Content, coherence, analysis, and logic)

Somewhat/appropriate and relevant selection of firm and product identified. Paper lacks clear organisation, or rigor in marketing plan for an organisation’s new product launch.

Presents and analyses the current climate of the industry specifically analysing current situation of the business, competitors, ethical and firm performance factors that affect the ability, strategic application, NPD process, quality, and management of its sustainable marketing effort.

Limited logical and coherent explanation of the analysis and of ideas and impact of marketing launch.

Appropriate and relevant selection of firm and product identified. Provides an adequate clearly organised, rigorous, marketing plan for an organisation’s new product launch.

Provides a logical and coherent explanation of the analysis where paper is reflective of clear organisation of ideas and impact of marketing launch.

Appropriate and relevant selection of firm and product identified. Provides a clearly organised, rigorous, marketing plan for an organisation’s new product launch.

Provides a logical and coherent explanation of the analysis where paper is reflective of clear organisation of ideas and impact of marketing launch.

1 2 3 4 5 6

Communication (written language use

and conventions)

Written paper is lacking in representing key aspects of marketing plan. Uses limited relevant referencing and limited integration of current literature to support key points in most of the written report. Greater attention required with grammatical conventions/proofreading/self-correction/word limit and scope.

Written paper is basic to adequate where some key aspects of marketing plan are provided with some basic level of analysis. Uses relevant referencing and integrates some current literature to support key points in most of the written report. Adheres mostly to correct grammatical conventions and vocabulary with some errors requiring attention.

Written paper is clear outlining key aspects of marketing plan. Concepts reflect higher- order thinking and analysis of concepts. Uses relevant referencing and integrates current literature to support key points. Adheres to correct grammatical conventions and vocabulary with nil or few errors. Within word limit and scope.

1 2 3 4 5 6

Comments: *Note for assessor: There are three key levels of competency (Developing, Competent & Exemplary), however, these are divided into two possible marks dependent on the student’s ability to display partial/all

criteria within level.

Referencing style

You must reference all the sources of information you have used in your assessments. Please use the APA

referencing style when referencing in your assessments in this unit. Refer to the Library’s referencing guides for

more information.

Academic misconduct

VIT enforces that the integrity of its students’ academic studies follows an acceptable level of excellence. VIT will

adhere to its VIT Policies, Procedures and Forms where it explains the importance of staff and student honesty in

relation to academic work. It outlines the kinds of behaviours that are "academic misconduct", including

plagiarism.

Late submissions

In cases where there are no accepted mitigating circumstances as determined through VIT Policies, Procedures and

Forms, late submission of assessments will lead automatically to the imposition of a penalty. Penalties will be

applied as soon as the deadline is reached.

Short extensions and special consideration

Special Consideration is a request for:

• Extensions of the due date for an assessment, other than an examination (e.g. assignment extension).

• Special Consideration (Special Consideration in relation to a Completed assessment, including an

end-of-unit Examination).

Students wishing to request Special Consideration in relation to an assessment the due date of which has not yet

passed must engage in written emails to the teaching team to Request for Special Consideration as early as

possible and prior to start time of the assessment due date, along with any accompanying documents, such as

medical certificates.

For more information, visit VIT Policies, Procedures and Forms.

Inclusive and equitable assessment

Reasonable adjustment in assessment methods will be made to accommodate students with a documented

disability or impairment. Contact the unit teaching team for more information.

Contract Cheating

Contract cheating usually involves the purchase of an assignment or piece of research from another party. This may

be facilitated by a fellow student, friend or purchased on a website. Other forms

of contract cheating include paying another person to sit an exam in the student's place. Contract cheating

warning:

• By paying someone else to complete your academic work, you don’t learn as much as you could have if

you did the work yourself.

• You are not prepared for the demands of your future employment.

• You could be found guilty of academic misconduct.

• Many of for pay contract cheating companies recycle assignments despite guarantees of “original,

plagiarism-free work” so similarity is easily detected by Turnitin.

• Penalties for academic misconduct include suspension and exclusion.

• Students in some disciplines are required to disclose any findings of guilt for academic misconduct

before being accepted into certain professions (e.g. law).

• You might disclose your personal and financial information in an unsafe way, leaving yourself

open to many risks including possible identity theft.

• You also leave yourself open to blackmail - if you pay someone else to do an assignment for you, they

know you have engaged in fraudulent behaviour and can always blackmail you.

MASTER OF BUSINESS ADMINISTRATION