10 pages bus

Assignment Week 2

Kawtar Ben Hadouch

Southern States University

BUS 480 CAPSTONE COURSE

4/24/20200

French Fries bakery Market research in Los Angeles

There is a high demand for bakery products within Los Angeles. Most residents of Los Angeles prefer Bakery products. This can be expressed by the existence of numerous bakeries located within Los Angeles. Due to many bakeries within Los Angeles, there is stiff competition within the industry. Customers can select which bakery they can shop from for their products. Due to stiff competition in the bakery industry, each bakery in Los Angeles tries to stand out from the others in terms of the products they serve to their customers and their pricing methods. Bakeries offer a discount to customers to attract more sales.

Market research plays a crucial role in setting up the French fries bakery is concerned. Before setting up a French fries business, there is a need to have enough information concerning the French fries business, demand in the market, and possible competition the business is likely to encounter. Before setting up a French fries bakery in Los Angeles, it is important to conduct market research about the demand for French fries in Los Angeles. Market research helps the company decide on the investment to be made by the company. Carrying out market research In Los Angeles will help the company Identify the best place to locate the business. Location of the business is very key to the success of the company business. Since Los Angeles has many bakeries, it is important to ensure that the French bakery set up is located at a proper location where customers can get goods from the business.

Market research is important in helping to design promotional strategies which have to be implemented by the company. As bakeries within Los Angeles implement different market promotional strategies for their business, market research provides information on which method the competitors use for their products. The bakeries within Los Angeles promote their products using online platforms, but they require customers to move to their premises to get served their orders. By understanding competitors' competition strategy, the company goes ahead to decide which strategy it can use to attract more sales. In Los Angeles, most bakeries use price discounts to attract more sales to customers. Very few bakeries provide home deliveries to customers. Our new bakery which will have to be set up will be providing home deliveries to customers from their homes. As most of our customers will be children and mothers, home deliveries will increase the number of sales made by the company. Los Angeles also has many residential places; hence we will have to partner with deliveries company to help to ensure that each of our customers is served well.

Market research plays a very significant role in predicting the company's sales potential. Through researching the French fries’ demand in Los Angeles, the business will predict the potential number of sales that the bakery can make in the market. In Los Angeles, the viability of the business is dependent on the number of orders that the company can fulfill. French fries’ bakery will be located mainly in areas that can allow the business to conveniently satisfy the needs of customers. Setting up French fries has to be at a convenient location where customers can move in and make an order. Bakeries within Los Angeles with enough parking space usually attract more customers families frequently visit the bakeries to make their orders.

References

Cho, K. (2021). Mooncakes and Milk Bread: Sweet and Savory Recipes Inspired by Chinese Bakeries. Harper Horizon.

Kipke, M. D., Iverson, E., Moore, D., Booker, C., Ruelas, V., Peters, A. L., & Kaufman, F. (2007). Food and park environments: neighborhood-level risks for childhood obesity in East Los Angeles. Journal of Adolescent Health, 40(4), 325-333.

Luo, S., Alves, J., Hardy, K., Wang, X., Monterosso, J., Xiang, A. H., & Page, K. A. (2019). Neural processing of food cues in pre‐pubertal children. Pediatric obesity, 14(2), e12435.

Ventura, C. A. T. (2022). TOAST PASTRY STUDIO: Bakery Brand and Pastry Packaging Concept.