10 pages bus

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French Bakery- Sale Strategies

Kawtar Ben Hadouch

Southern States University

BUS 480 CAPSTONE COURSE

5/15/2022

French Bakery- Sale Strategies

A sale strategy refers to the set decisions, goals, and actions that inform the sales team of a company's plans to ensure its products reach the targeted customers. Having an effective selling strategy makes or breaks a startup business. If the sale strategy a company uses is strong, it will be the foundation of cohesion and increased firm sales. Sale strategies also align employees with the shared goals and empower the workers to deliver the best services to keep the customers and them happy (Johnson, 2021). The sale strategy has clear objectives regarding the sale processes, competitive analysis, and the product's position in the market. When choosing the sale strategy, the firm factors in their customers. Thus, a sales strategy should not be a fit for all customers. It’s significant to conduct a review of the sale strategies that will be used by French Bakery.

The success of a bakery business rest on the firm maintaining a strong customer base. The bakery business is faced with one primary challenge; the labor required for the baking process is quite intensive. In addition, the baked products are only in high demand when fresh, either 2 or 3 three days after their preparation. When these two factors are combined, the baked products must be sold as many as possible. Three sale strategies will be used to ensure the product reaches the targeted customers; use of social media, displaying the product and giving out some free samples to the customers. Bakeries have shown to do well on social media (Barrow et al, 2021), particularly on image-based platforms such as Instagram, snap chat, WhatsApp, and Pinterest. When professionally cooked products like bread, muffin, and pastries are added to social media, they appear incredible. French bakery will create a channel to post its latest creation. The display of baked products is also essential because most are photogenic. Displaying the product is a key aspect of advertising. Giving out a free sample to customers attracts them because who does like free things? The firm can decide to carve cakes messed up during their decoration and give them to customers.

A trained sales team will do the sales process that a manager will head. Training the salespersons will result in more sales. When a firm invests in training its sales team, it enjoys the following benefits; attracting talents because most are given growth opportunities. Employees are also interested in working for a company dedicated to uplifting their skills. Training the employees will also foster forward-thinking. The bakery product manufacturing involves the following processes; mixing the raw material, fermentation, and makeup, proofing, cooling, slicing if required, and packaging. The processes are critical, and thus they must be followed and operated carefully by employees if the bakery product meets the customers' preferences and specifications. Bakeries are a profitable business, with firms operating them making a profit of 4% to 9%. The number of products to be manufactured at the beginning depends on the company's customer base. However, the organization must not overproduce to avoid making unnecessary losses.

When starting a bakery business, the owner must consider more than the products' designs. They must think of the licenses provided by the law to run a business and where to obtain them; this will make their business legal and produce products that are up to the set standards. It is to determine the license required before determining the bakery business's operational area. However, most of the work permits are similar across states. One of the most necessary licenses is the operational license (Johnson, 2021). The law requires all businesses to hold this license if operating within their limits. Operational bakery registers the business within the county and gives entrepreneurs the right to run their businesses. The bakery firm will also need to receive an operating license to be issued from the health department. This department issues a firm with a certificate once it is satisfied the baking products and services are up to the set standards. The health department reviews its permits regularly, and thus the company will have to maintain high operational standards if it is to keep its license.

Bakery is a growing business that requires the owner to collect, analyze and store information and data about their customers. This act is essential to tailor the customer service programs of the growing business. However, the company must abide by the legal requirements that determine what data to collect and store about the customer. These requirements are embodied in the maintenance of customers' privacy. The information collected must comply with privacy law regardless of whether it is used. When collecting information about the customers, the organization must try to record the product they regularly buy, why they prefer this product, and how often they purchase the product. Ways that are considered in data collection include; filling order forms, making direct inquiries from the clients, reviewing the received complaints, getting information from the customer feedback sites, and carrying out a customer satisfaction survey.

References

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.

Johnson, A. (2021, November 20). License and Permits Needed to Open a Bakery. Bizfluent. https://bizfluent.com/info-8614074-license-permits-needed-open-bakery.html