Wk 2 – Apply: SWOT Analysis

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BUS475_v10_Wk2_SWOT.docx

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WK 2 Apply: SWOT Analysis

BUS/475v10

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Wk 2 – Apply: SWOT Analysis

Name: Harley J Morris

Selected Organization: Best Buy

Complete a SWOT analysis from a global perspective, if applicable.

Strengths	Weaknesses
– Market Leader – Offers a broad range of product lines – Operates as a click-in-mortar business model – Mergers – Brand name recognition – Customer loyalty Programs – High standards of sustainability	– Poor marketing plan – Loss of customer goodwill – High level of costs – Poor control of inventory – Poor to moderate financial performance
Opportunities	Threats
– Exploit new market segments – Extend differentiation advantage – improvement in its shopping experience for customers – Customer potential attitudes – Technological trends	– Increases in domestic competition – increases in industry rivalry – Political, legal, and regulatory trends – Technological Trends

Analysis

Summarize your findings from the SWOT analysis for the CEO of the organization you chose. Address the following in your 2- to 3-page summary:

· How would you match the organization’s strengths to its opportunities?

· How would you convert the organization’s weaknesses into strengths?

· What recommendations do you have to mitigate the impact of the threats?

· What action(s) does the organization need to take to advance their organization goals and/or expand their competitive advantage?

· Why does the organization need to take this/these action(s)?

Citations

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