Phoenix BUS 475: Contingency Plan and Executive Presentation

BUS475_ProjectPlan_Cyr_W4.docx

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BUS/475v10

Project Plan

BUS/475 v10

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Wk 4 – Apply: Project Plan

Project Title: Tesla Expansion

Project Objectives:

· Establishment of a supply chain in every continent

· Global Marketing Campaigns

· Expansion of Charging facilities globally

Operational Step	Responsible Person	Timeline
Establishment of supply chain in every continent.	Chief Technology Officer	5 years
Global marketing campaigns	Founder	1 year
Expansion of charging facilities globally	Chief Technology Officer	10 years

Project Title: Desert Taco Opportunity

Description: There is an opportunity that exists for Tesla to expand its operations across the world. There is an increased awareness of the need for a huge sales volume and this can only be achieved through a global expansion. It is essential for Tesla to move away from the United States and China to other areas of the world including the developing nations.

Establishment of supply chain in every continent.

Operational Step	Responsible Person	Timeline
Analyze sales data for the potential locations to understand peak sales periods	John (Director of Sales)	4 weeks
Identify ten locations where the pilot stores can be established.	John	3 weeks
Develop marketing strategy for the traditional media and for social media.	Shannyn Sneed (Marketing Director)	8 weeks
Provide the needed sales capacity and inventory requirements for the expansion	John	3 weeks

Global Marketing Campaigns

Operational Step	Responsible Person	Timeline
Identify four different target customer bases on categories of purchase power, location, and brand loyalty.	Shannyn (Marketing Director)	6 weeks
Survey customers on their automobile preferences and environmental awareness.	Shannyn	8 weeks
Identify brand influencers for the marketing campaign.	Shannyn and John	3 weeks
Share the customer feedback with the operational teams.	John	4 weeks

Expansion of charging facilities globally

Operational Step	Responsible Person	Timeline
Based on market analysis and customer feedback, determine inventory required to begin piloting in 10 identified locations globally.	John	9 weeks
Obtain delivery timelines together with availability of supplies with prices for the charging stations worldwide	JB Straubel (Chief technology officer)	4 weeks
Determine availability of critical support facilities such as powerlines and security for stations against vandalism.	Shannyn and John	12 weeks
Provide legal guidance on establishment of the charging stations.	Jonathan Chang (Tesla General Counsel	8 weeks

Justification

It is important for tesla to have a proper plan when looking at the way ahead in expanding to other areas of the world ahead from the United States and China. Expansion requires an organization to have a solid plan which is to be followed together with the members of staff who are responsible for each of the tasks. The first thing to note that is establishing a plan to expand globally is not easy and a supply chain takes extensive periods to develop. A supply chain requires all parties to be aware including the suppliers and the authorities in the hosting countries. It is important to have a distribution mechanism for all of the consumers to access the product easily as opposed to waiting for weeks for shipment and incurring numerous costs in terms of shipping. It is important to look at sales data for each of the locations selected to understand the purchasing behavior of all of these consumers. Consumers will buy vehicles at different times and this will help in knowing the best time to enter the market where disruption is easy. The consumer data will also assist in understanding the approach in marketing. Before beginning with the global supply chain, it is important to come up with a pilot project with 10 locations. Each of these locations will be used to test the effectiveness of the global supply chain and the model which is to be used.

The second thing that the company will do is to engage in global marketing campaigns. The marketing campaigns will reach the customers in all parts of the world through both traditional and social media. The use of these campaigns will make the market ready to receive the goods. It is important for customers to be aware that tesla exists and its products are of good quality. The campaigns around the world should be engaged in showing consumers about the new improved product which will protect the environment and revolutionize how people travel. It is important to understand the global market and segment it so that targeting is specific to where it is required. Similarly, it is important to look for brand influencers who will act as ambassadors of the tesla products. The third action will be to expand the charging facilities all over the world so as to support the new products that are coming in. it is important to have these facilities in various areas around the world so that a client can move around without worries that they would need to go home for a charge or they cannot afford to go for long distances before they need to charge again. It is important to have the infrastructure ready for the consumer in all parts of the world to know that they can have the electric vehicle and use it wherever they are. Legal guidance is also required so as to understand operations in the different countries.