REPOT about the United Arab Emirates (international marketing class)

BUS 4120 – International Marketing

Country Reports

Students will individually prepare a report on the marketing conditions found in their country of choice including: market structure, customs, legal/political issues, economic environment, logistics, culture, and geography which affect marketing mix decisions in that country. Only one student per country. International students must select a country other than their home country.

The report should follow the format covered in BUS 3130 (Business Communication). At least one graphic must be presented appropriately as illustrated in the BUS 3130 Sample Document. Special attention should be paid to how these factors affect the marketing mix and marketing decisions. The report should include the following sections:

1. Title Page

2. Letter of Transmittal

3. Table of Contents with page numbers

4. Executive Summary

5. Introduction – Brief overview of country and contents of the report

6. Discussion

a. Market Structure/Economic Environment

b. Culture/Customs

c. Legal/Political Issues

d. Geography/Climate – including (but not limited to) logistics and distribution systems

7. Conclusions and Recommendations

8. Works Cited

You will also present the written report to the class. Professional dress is required. You must also include PowerPoint slides and any other visual aids that you think will be of interest to your audience.