REPOT about the United Arab Emirates (international marketing class)

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BUS412-CountryReportRubricrevised2-22.docx

BUS 412 – International Marketing

Country Report Rubric

Name_______________________________________________________________________

Country_________________________________________ Date____________________

Criteria

Points

Content:

Title Page

Letter of Transmittal

Table of Contents

Executive Summary

Introduction

Discussion

Market Structure/Economic Environment

Culture/Customs

Legal/Political Issues

Geography/Climate

Logistics/Distribution

Conclusions/Recommendations

Works Cited

25

Sources are identified and appropriately documented. Sources are credible.

25

Required graphics presented accurately. Graphics included in Table of Contents

15

Project is written in the assigned format.

15

Grammar, spelling, punctuation, and sentence structure are correct and professional.

20

Total

100