BUS4-FOR CATHERINE OWENS ONLY
lovinglife
BUS402_Assignment1Template.docRunning head: ASSIGNMENT 1: TO BUILD OR BUY 1
TO BUILD OR BUY 2
Name of Your Business
Your Name:
Professor A. Harris BUS402
Date:
Same Title as on the Title Page
{Start with a single paragraph introduction to introduce the reader to the purpose of the paper, ie. to examine the strategic planning process of …. This should only be few sentences and it will replace these instructions}
Business Concept Strategy
{Start your response here, indented 5 spaces, replacing these instructions; note the key for this question is to present a strategy for a business concept that will compete directly with the business you selected. Fully explain the rationale used in the development of your strategy.}
Develop or Purchase
{Assuming you intend to enter the market in the same area as that of the business you selected, determine if it would be best to purchase the existing business or develop a new competing business following the strategy discussed above. Fully explain your reasoning.}
Form of Ownership
{Discuss the most appropriate form of ownership for your new business. Explain your options and support the method you selected.}
Business Plan
{Based on your discussions above, develop an outline of a business plan you could adopt to support your new business efforts. Ensure your rationale supports your earlier decisions and is appropriate for the market in which you will operate. Be sure to provide descriptive information for each section of your outline. For example, if you have a section on "Business Description and Vision," you should describe the business and vision. If you have a section on the "Market," you should describe the market size and key competitors. See instructions for key components needed in your outline.}
