HOMEWORK

International Campaign 1

Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)

International Campaign 2

Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)

International Campaign 3

Describe the campaign, its target market and the message being delivered. Explain how it suits the local audience. Was it considered successful? Research the brand and explain how it is marketed in the United States. Compare and contrast the U.S. and international campaigns. (1 page for each brand campaign)

Conclusion

Add some concluding remarks: 2 to 3-sentence conclusion.

References

Below are some basic rules to follow when creating a reference list:

· Begin your reference list on a new page.

· The word References should be centered and bold at the top of the page.

· Double-space your reference list.

· For each author, list the last name first followed by the initials for their first and middle names.

· Arrange your reference list alphabetically by the last name of the author.

· Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.”