6-3 Assignment: 24-month Pro Forma

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BUS400Milestone.COVCLINIC2.pptm

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BUS 400 Milestone Two Template

Business Model Canvas Slide Deck Template

Complete this template by replacing the bracketed text with the relevant information throughout.

Unique Value Proposition

Leveraging the blue ocean strategy, write a brief response that describes what makes your selected product or service unique and how it will provide a strategic advantage in the marketplace.

The application will help remove the congestion that is in hospitals. Because of the pandemic most hospitals are crowded but with the application some of the patients will be served remotely without the need of getting to the hospital. Most of the hospitals in the market do not have this feature and this will give HCA healthcare a strategic advantage over the other companies.

1: Key Business Model Questions: The Customer

Write a brief response to the following questions.

How do you acquire customers? Through online advertisements and referrals from existing customers.

How do you deliver the product/service to the customer? (Note: This is the Channels section of the BMC chart.) The service will be delivered through app stores where the customers can download the application,

After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)? Email notifications on updates about new features on the app or any new services introduced on the app.

How will you charge your customers? What is your revenue model? The customers will link their credit and debit cards. Each time a customer needs to consult they will get a prompt with the charges and they can proceed to pay.

How much will you charge your customers? Can you calculate your revenues for the next month, quarter, and year? $7 dollar for consultations plus medicine costs and the costs of the different services. The estimated revenue for the coming month is $300,000

What key activities do you need to engage in to deliver your value proposition? Market research to determine the feasibility of the application in delivering the value proposition.

2: Key Business Model Questions: Assets, Partners, and Cost

What assets are available to you or under your control? (Refer to the company’s SWOT analysis.) Expertise- HCA has the best staff that are equipped to offer the best services to the patients.

Who are your key partners?

Software developers

Telecommunication companies.

Financial institutions

What are your cost structures? What will you need to pay for in order to create the product/service? (Example: What do you need to pay for to create your unique value proposition?

Software development costs

Advertising

Extra labor costs

3: Create Your Own Business Model Canvas Chart

[Paste your completed chart from the Module Four assignment here.

Be sure it reflects instructor feedback.]

Key Partners

Software development companies.

Payment providers

Telecommunication partners

Key Activities

Research & Development

Software designing.

Consultations with HCA stakeholders.

Software monitoring and evaluation.

Deployment of the software to the customers.

Key Resources

Management HCA healthcare.

IT development team HCA

Project team members.

Software designers.

Software developers

Value Proposition

Enable patient- doctor interactions remotely. The patients will be able to reach the doctors through the app and consult through it.

Save time and minimize congestion in HCA healthcare.

Customer Relationship

Online services-The customers will be served remotely unless they is a severe case which needs face to face consultations

Channels

CovClinic App

Phone calls through the App

Customer Segments

Highly prone individuals to Covid 19

Patients above 18 years.

Minors under the representation of parents and guardians.

Cost Structure

Employees

Developers

Infrastructure

Sourcing partners.

IT maintenance teams

Revenue Streams

Consultation fees.

Prescriptions

4: Consider Your Business Model

Based on the BMC chart, does it make sense to proceed with this new product/service?

Yes, the product will add so much value to the company and to the customers.

What are the risks to your business model? For example, do you have the right relationships with suppliers and partners to create the value proposition and bring it to market? Privacy issues, the company has to ensure that the customer information is not shared to third parties or used for other purposes as this could result into legal consequences. Software crushes where the application does not work as desired.

Are there things that can or should be changed to strengthen the business model to reduce its risk? (Refer to the SWOT analysis.)Having a qualified software development and IT team to address any issues that arise with the app.

5: Clarify Your Business Model Assumptions

Check each response in your previous BMC chart against the following criterion:

How do you know that what you wrote in each block is true? Have you made an assumption, or do you have solid evidence in the form of documented facts (based on research)?

Using the table on the next slide, list your assumptions and fill in the relevant information as follows:

Where you have facts, write the evidence in the “Fact” column.

Where you have made assumptions, check the “Assumption” column.

The table will help you identify where more research is still needed to address your assumptions.

6: Clarify Your Business Model Assumptions, Continued

List and categorize your assumptions about your business model below. Use as many lines as you need.

BMC Chart Item in Question	This is a fact, here is my evidence:	This is an assumption
Example: Customers are loyal enough to pay more for our product vs another company’s product		X
Customers are willing to use online medical services if they are accessible.	Most people are busy and will use applications to save time of visiting hospitals.
Customers are willing to use electronic money transfer for services.	Most retailers such as Amazon sell products online and make huge sales. Customers pay using the electronic money transfer channels.
Customers have the knowledge to download and use mobile applications		X
The application will be accepted by the customers		X

7: Prepare to Meet Customers

Create a checklist of the materials you will need for your customers from the points below by highlighting the items that apply. (Note: not all may apply.) Add materials as needed. Please include the necessary items in your updated BMC chart.

Sales materials

Website

Customer presentation

Marketing plan

Social media presence.

Customer contacts.

Sales process description

Customers will be acquired through online advertisements.

The sales will be made through the applications and phone calls when customers need to.

Pricing options: single price option; all customers pay the same for similar services.

8: Update Your Documentation

Create your positioning statement using the following template bullets. Note: these are typical funding questions.

The product/service is targeted to patients of all ages and mostly patients that have long-term ailments that need constant follow up.

The type of value our product/service delivers is convenience for the patients.

Our product/service is unlike others because it will enable customers to access medical services and updates without having to come to the hospital.

9: Update Your Business Model Canvas Chart (if necessary)

Complete this template by replacing the bracketed text with the relevant information.

Key Partners

Software development companies.

Financial institutions.

Telecommunication providers.

Internet providers.

App stores.

Insurance companies.

Key Activities

Market Research & Development