assist part 1 p2

PART 1 CASE

The Power of Social Media and Public Relations

Many organizations use social media as part of marketing and public relations campaigns to keep the company ahead of the competition and in the minds of current and future customers. Social Media companies are growing rapidly and buying out other companies to enhance offerings to their customers and eliminate the competition. For this Case Assignment, we will be exploring the offerings of Social media companies and what they provide to organizations.

Case Required Readings

20 Facebook Tools for Marketing Optimization  (2020) How to Use Instagram Stories for Business  (2020)  3 ways to use Twitter Fleets to boost your business  (2020) 14 Blogging Instagram Tips and Tools to Master the Gram  (2020)

Case Assignment

Use the readings list above and search EBSCOHost or ProQuest Databases to find additional information regarding the benefits of Organizational Social Media Accounts. For this 3 full-page (excluding title and references pages) paper to include 3 scholarly sources, provide the following:

a. Start by using the APA 7th Template for this Assignment. 

b. Provide background on your current or a former company where you have worked.

c. Select three social media companies that the selected company has used to reach and build its customer base. Cite sources and support your work.

d. Compare and contrast the three social media companies:

· What services are available to organizations?

· How well do these services help to support and promote organizational awareness? Cite sources and support your work.

e. Conclude with your opinion of which one would be the best fit for your organization.

PART 2 SLP

The Power of Social Media and Marketing

Social media is a communication channel for organizations of all sizes. Many of us have personal social media pages that allow us to keep in touch with friends and family. Businesses use the medium differently. 2 full pages (excluding Title and Reference pages) to include 2 scholarly sources. 

SLP Required Readings

Pros and Cons of an Instagram Business Account  (2020) 5 Ways to Grow Your Business Through Blogging  (2020)

SLP Assignment

Begin by selecting a company and researching their social media pages such as Instagram, Facebook, Twitter, etc.

a. Start by using the attached APA 7th template for this assignment.

b. Provide in your introduction a brief overview of the social media companies that support your chosen organization.

c. Compare and contrast the similarities and differences in what these social media platforms provide for your selected company (Cite Sources and Support your Work).

d. Determine if these social media organizations provide a valuable service in helping your selected company enhance or improve its reputation, image, and overall consumer experience (Cite Sources and Support your Work).

e. Conclude with an opinion on how well your selected organization uses social media for advertising services, products, community partnerships and support.