please write discussion

2/23/2021 DocViewer

https://ashford.instructure.com/courses/1414/files/14672197?wrap=1 1/1

Page 41 of 67 ZOOM

BUS330: PRINCIPLES OF MARKETING

o Find campaign executions for at least three different media chann executions on TV, print, website, banner ads, social media netwo

etc.). Include the images in your post.

• Create a new post containing the following elements:

o Title and subtitle (if needed). o Headings for the three media you’ve found.

o For each medium, a brief description of how it is being used, focu that other media cannot.

o A paragraph summarizing what unifies the campaign and whethe effective and why.

o Use the Table 6.2 POE’s model of message channels from the co each quadrant, identify at least one channel that would benefit yo

adopted or used more effectively. Explain your reason.

• Your initial post must be at least 350 words. • Be sure to properly cite your textbook in APA Style as outlined in the Wr

Citing Within Your Paper guide.

Guided Response:

• Respond to at least three of your fellow marketers by Day 7 (Monday).

o Provide feedback on your peers’ assessments.

o Do you agree with their assessments of the campaign’s effective

o What previously unmentioned factors contribute to your assessm • You are encouraged to post your required replies earlier in the week to p

meaningful discussion and collaboration between you and your fellow ma

• Continue to monitor the discussion forum through Day 7 (Monday), and r replies to your initial post.