please write discussion

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2. IMC Campaign Stories Peer Feedback [WLOs: 2, 3] [CLO: 3]. 1st Post Due b beginning work on this discussion forum,

Read • Chapter 6 of the course text, Principles of Marketing

Watch

• What Is Integrated Marketing?

One Message, Many Media: Integrated Marketing Campaigns

To examine integrated marketing in action, you’re going to tell the story of a par campaign from your internship brand, you selected in Week 1, across multiple m

activity. We want to know what unifies the campaign and how the unique nature being utilized (or underutilized if you feel so). And we want to hear if you think th

or not and why.

Instructions

• Refer to your text and define what integrated marking communications (I

o Describe why companies use IMC campaigns. • Identify a significant marketing campaign from your internship brand.

o Find one that was supported across multiple media (e.g., TV, prin social media networks ads, billboard ads, etc.).

o If you don’t know how to identify and research major marketing ca

▪ search the web or major advertising publications (Adweek Channel) for articles about your brand’s advertising camp

▪ check your brand’s Twitter feed for recurring ad message