Business - Final

BUS320 E-commerce and E-business

Final Exam

Your Name: ___________________________

Your Score: ____________________ out of 20

Note:

(1) Before you start to work on your final exam, please study chapters 7 to 11 in your textbook E-commerce 2019: Business, Technology, and Society, 15e (Laudon/Traver).

(2) This is an individual effort, please do not discuss with your classmates. If you have any questions, email your instructor.

(3) Please answer four (4) out of five questions:

· For each question you choose to answer, provide at least two reference links in addition to the textbook.

· No credits will be given if more than 4 answers are submitted.

Chapter 7 Social, Mobile, and Local Marketing

1) What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?

Chapter 8 Ethical, Social, and Political Issues in E-commerce

2) Define privacy, information privacy, the right to be forgotten, and informed consent.

Chapter 9 Online Retail and Services

3) Why have so many online retailers had difficulty in achieving profits?

Chapter 10 Online Content and Media

4) What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Chapter 11 Social Networks, Auctions, and Portals

5) What are the benefits of Internet auctions to sellers, buyers, and market makers in an auction?

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