Business model innovation
Assessment One – BUS305
Question
You are required to select two competing business models in the fashion industry and
present a report on the key elements of their models. Your report should present
information on key issues such as
• Business purpose
• Customer segment
• Customer offer
• Supply process
• Performance
• Core competencies organisational structure
• 20% of the final mark
• The word count is 800-1000, excluding references, tables, charts, and graphs.
• Submission through Turnitin. Due date: Sunday, 25 September 2022 11:59 pm
Recommended structure for your paper
• An “essay” format is preferred
• Introduction
✓ An opening statement and supporting sentences on business models.
• Discussion of the elements
• Conclusion
✓ Synthesize your major points
✓ Final words – connect back to the introduction.
What is expected of you
• Prior understanding of business
✓ Course materials
✓ Textbook
✓ Relevant articles
• Support your analysis with solid evidence and reasonable assumptions
✓ What data/information/references are relevant and how to use them in your
analysis/discussion of business models
• Keep your writing clear and focused
✓ Progression of ideas
✓ Referencing
✓ Proofreading
Formatting Instructions
• Papers should be submitted in word format.
• Figures and other relevant information should be saved in the appendix section.
• The main document should be double-spaced, with one-inch margins on all sides,
and all pages should be numbered consecutively.
• The text should appear in 12-point Times New Roman or another standard 12-point
font.
• Harvard referencing style