Strategic Market Analysis

Assessment Task 2 – BUS304 Evidence based strategy creation

ASSESSMENT TASK 2: Market Analysis- Home Entertainment Retail Industry

Value: 35%

Due Date: Sunday, Week 8

Length: 1500-2000 Words (±10% MAX)

Assessment Description

Task: For this assignment, you will provide a concise but comprehensive strategic analysis of the contemporary marketing environment of the global home entertainment retail industry.

This description will focus on the key dimensions that have shaped the strategies of home entertainment retailer.

This analysis, along with the application of strategic planning tools covered in the unit, will enable you to describe and explain the contemporary business strategies of key industry player.

Preparation: NB. You must pay close attention to the in-class and online discussions, as well as the unit text when preparing your assignment. During the unit, you will be directed as to the key themes and information to include.

You will also be guided with regard to some specific readings and models that you should include in your assignment.

Presentation: Please keep to the word count and follow the assignment instructions closely, using the same headings. (Do not include an Executive Summary). Please indicate the number of words written in each section, as well as the total word count at the end. You may attach appendices to provide context to your assignment, but please note that appendices do not contribute to the marks. Please use a recognized journal-style referencing formats such as Harvard or APA. Be sure to consult the assignment rubric and detailed instructions in the Learnline assessment folder for more details. NB. Please submit a Microsoft Word document and not a pdf.

Assessment Task 2 – BUS304 Evidence based strategy creation

Assessment criteria:

This assignment involves providing a comprehensive industry overview and interpreting marketing strategy.

It is important to approach the task using the principles and themes discussed in class during the unit.

Plagiarism: Avoid plagiarism and do not be tempted to use assignment websites. CDU assignment software and processes will catch anyone guilty of this and result in a zero mark.

SPECIFIC DETAILS: Big Retail The retail industry provides a fascinating focus for studying business strategy. Its marketing environment is highly dynamic, and this has resulted in retail industry developing some of the most sophisticated marketing strategies and activities. Specific assignment tasks In the early weeks of this unit, you are introduced to strategic market analysis and strategy development. By applying this knowledge, you will be able to complete the following assignment sections: Introduction (approx. 150 words)

• Introduce your assignment and include a brief description of strategic market analysis, highlighting its relevance to effective strategy development and long-term success.

Strategic market analysis (approx. 700 words)

• Identify and describe the dimensions of the marketing environment and considerations that have shaped the strategies of the global home entertainment retailer.

Evaluation of home entertainment retail industry marketing strategies (approx. 1000 words)

• Using the themes, discussion and models from the unit identify and evaluate the strategy of contemporary global home entertainment retailer..

Conclusion (approx. 150 words)

• Reiterate the importance of effective strategy development. Explain its relevance to marketing planning.

Assessment Task 2 – BUS304 Evidence based strategy creation

Assessment format To successfully complete this assignment, you should prepare a report that:

• Is a Microsoft Word document and not a pdf.

• Is well written and properly spell-checked, and proofread.

• Follows the assignment instructions closely and uses the same headings. (

• Indicates the number of words written in each section, as well as the total word count.

• Uses a recognized business journal style of referencing formats such as Harvard or APA.

• Is 2000 words long (excluding figures, appendices, bibliography - please note that appendices do not contribute to the marks). There is a considerable amount to cover, so it will be important that you write clearly and concisely.

Submission & mark allocation The assignment must be submitted on time via Learnline. % allocation of marks for this assignment is as follows:

Introduction 5

Strategic market analysis 30

Home entertainment retail industry marketing strategies 40

Conclusion 5

Effective referencing and citation, and evidence of adequate literature search

10

Report structure / presentation 10

Total 100

(See Learnline for further details of assessment submission and marking procedures/policy).