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ASSIGNMENT

2.6 Student assessment:

Learning outcomes for subject	Assessment Tasks
	Type of Assessment	When assessed – year, session and week (for example, year 1, semester 1, week 1)	Weighting (% of total marks for subject)
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.	Capstone Project - Project Plan and Presentation The presentation should show the concise plan on how to achieve the following outcomes in their capstone project. The following emphasis should be made in their presentation: · Identification of the professional accounting, management and/or public relations issues to be considered in the project · How to complete the research for the chosen project including appropriate analysis and justification · What would be the key secondary data and how the data sources can be discovered for the project · Develop a strategy to address the issues identified for the project including consideration of: accounting, management, public relations implications; and/or other organizational resource implications.	Week 3	10%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.	Capstone Project - First Progress Report The progress report should present the challenges and solutions associated with doing the project.	Week 7	20%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.

Learning outcomes for subject	Assessment Tasks
	Type of Assessment	When assessed – year, session and week (for example, year 1, semester 1, week 1)	Weighting (% of total marks for subject)
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.	Capstone Project –Second Progress Report The progress report should present the challenges and solutions associated with doing the project.	Week 11	20%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.
Learning outcomes for subject	Assessment Tasks
	Type of Assessment	When assessed – year, session and week (for example, year 1, semester 1, week 1)	Weighting (% of total marks for subject)
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.	Capstone Project - Final Report and Presentation The final project report and presentation should demonstrate the following outcomes: · Completion of appropriate advanced level research that identifies and provides assistance in solving the accounting, management, and/or public relations problems identified for the project · Advanced level planning to facilitate the conduct of the project · Consideration, where appropriate, of the accounting, management, or public relations implications, and other organizational resource implications of the project · Advanced ability to communicate effectively the research processes and outcomes of the project	Week 14	50%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.
Communicate effectively the outcomes of conducting a research based project to solve a professional accounting, management and/or public relations problem in a practical business setting.

2.6.1 Assessment

Assessment Requirements:

You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.

Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in below table:

TABLE1.List of Cases

Case CaseTitle VideoTitle URL
1	MysticMonkCoffee	MonksSell Coffee to RaiseFunds forMonastery	https://www.youtube.com/watch?v=QyFxDUDFB_ 4
1	MysticMonkCoffee	Profit-SharingintheCoffeeIndustry	https://www.youtube.com/watch?v=TmLLyKIukSI
2	Airbnbin 2016: A Business ModelfortheSharingEconomy	Airbnb’sInternationalGrowthStrategy	https://www.youtube.com/watch?v=QsF4VHriFFY
2	Airbnbin 2016: A Business ModelfortheSharingEconomy	Airbnb’sVPofProductonGrowthan dPlanningfortheFuture	https://www.youtube.com/watch?v=o1RMH8WQt AQ
3	Amazon.com’sBusinessModelandItsEvolution	Amazon.comBusinessStrategyin2000 s–Profitvsgrowth– LongRunwayforSuccess	https://w ww.youtube.com/watch?v=lvzrRx5 - He4
4	CostcoWholesalein2016:Mission,BusinessModel,andStrateg y	JimCramerDiscussesWhyCostcoI sKing	https://www.youtube.com/watch?v=mCU1hLF7jE0
4	CostcoWholesalein2016:Mission,BusinessModel,andStrateg y	NightlyBusinessReport:CostcoS trikesaNewDeal	https://w ww.youtube.com/watch?v=05Oji32ZYks
5	CompetitionintheCraftBeerIndustryin 2016	USCraftBeerProducersLookingtoC onquerOverseasMarkets	https://www.youtube.com/watch?v=yRU6V20RQb A
5	CompetitionintheCraftBeerIndustryin 2016	IstheCraftBeerMarketGettingTooCro wded?	https://w ww.youtube.com/watch?v=BbSnoTBZVk 8
6	TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity	TOMS:TheBusinessofFootwearandPh ilanthropy	https://www.youtube.com/watch?v=TvVIe_W9epI
6	TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity	TOMSLaunchesOne-for- OneCoffeeCompany/Fortune	https://www.youtube.com/watch?v=EtKsC8BlYhw
7	Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?	FitbitCEO:WeDon’tTargetSameCon sumerasApple	https://www.youtube.com/watch?v=7EIpglbm7bs
7	Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?	Fitbit CEO: Upping theWellnessGame/	https://www.youtube.com/watch?v=yobOs - mgHmE
8	UnderArmour’sStrategyin 2016– How Big a Factor Can theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?	HowUnderArmourOvercameItsU nderdogOdds/HowIMadeIt/CNB C	https://www.youtube.com/watch?v=Q3VO2pGMIok
8	UnderArmour’sStrategyin 2016– How Big a Factor Can theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?	UnderArmour'sGamePlan	https://www.youtube.com/watch?v=i4S08VwUMgw
9	lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?	lululemonathletica:Don'tCustomize,Co nfigure	https://www.youtube.com/watch?v=dKuyxgpX6po
9	lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?	lululemonResaleIsBigBusiness	https://www.youtube.com/watch?v=eVtqvXMd2fo
10	GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?	WhyIsGapClosing175StoresinNorthAme rica	https://www.youtube.com/watch?v=TdARiQIrFgE
10	GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?	GAPInc.toOpenStoreinIndia	https://www.youtube.com/watch?v=NvTFvw6E53 Y
11	Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?	Uber’sPlantoGetMorePeopleintoFewerCars/ TravisKalanick	https://www.youtube.com/watch?v=pb -- rJGgVIo

11	Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?	Uber’sBusiness Model: ARare LookattheNumbers	https://www.youtube.com/watch?v=2yc6N_Ofycw
12	PaneraBreadCompanyin2016 – IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?	PaneraBreadKicksTurnaroundPlanintoHighG earafterInterestfromActivistLuxorCapital	https://www.youtube.com/watch?v=Lhui00Z5v8 g
12	PaneraBreadCompanyin2016 – IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?	PaneraBread:PinnacleoftheB akery-CaféCategory	https://www.youtube.com/watch?v=4tahwpPORh 8
13	ChipotleMexicanGrillin2016:CantheCompanyRecoverfromIts E.coliDisasterandGrowCustomerTrafficAgain?	TheSecretRecipeofChipotle'sSuccess	https://www.youtube.com/watch?v=xeGZqnBRbHA
13	Chipotle Mexican Grill in2016:Can the Company Recover from ItsE.coliDisasterandGrowCustomerTrafficAgain?	Bill AckmanIsGoingtoMakeChipotleGrea tAgain	https://www.youtube.com/watch?v=FrVxBSKn5rk
14	GoPro’sStruggle for Survival in2016	GoProCEOonNewCameraDrone,Com panyPerformance	https://www.youtube.com/watch?v=LOZB - UV71NI
14	GoPro’sStruggle for Survival in2016	CEO:LeadingGoProIslikeRacinga Car	https://w ww.youtube.com/watch?v=co5I0JA34nI
15	TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?	Tesla'sBatteryMarketingStrategyIsB rilliant: Patterson	https://www.youtube.com/watch?v=9cdW1xDUdRA
15	TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?	TeslaNowtheMakeroftheWorld'sFa stestProduction Car	https://www.youtube.com/watch?v=hc1W2kE4T - s
16	The South African Wine Industryin2016:WhereDoesItGofromHere?	SouthAfrica’sBoomingWineIndustry	https://www.youtube.com/watch?v=1zz1ZQG6H0 M
16	The South African Wine Industryin2016:WhereDoesItGofromHere?	Opportunities&ChallengesinS.A.’sWin eIndustry	https://www.youtube.com/watch?v=0m7FwzPlfT 0
17	FordMotorCompany:NewStrategiesforInternationalGrowth	Ford’sEurope’sSUVStrategywithJimF arley,CEOatFrankfurtIAA	https://www.youtube.com/watch?v=HS8TI93eX - Y
17	FordMotorCompany:NewStrategiesforInternationalGrowth	InnovationIsKeytoFord’sStrategy:Ji mBuczkowski	https://www.youtube.com/watch?v=YnRiUAu0Vj 8
18	TheGreenMusicCenteratSonoma StateUniversity	GreenMusicCenter//CorporateSt ory	https://www.youtube.com/watch?v=8C9wLQPTlis
19	Ricoh CanadaInc.	RicohAmericasCorporationI nterview(EN)	https://www.youtube.com/watch?v=jlTCCHzGgQ 8
19	Ricoh CanadaInc.	Ricoh-BusinessTransformationCrossMedia2012	https://www.youtube.com/watch?v=tMQAdk6AHu 8
20	MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?	WhyHersheyRejectedMondelez’s $23BTakeoverOffer	https://www.youtube.com/watch?v=pZ2I1Y4RGqc
20	MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?	Mondelez CEO onTurnaround: "Be Straightwithpeople"	https://www.youtube.com/watch?v=Lo — UseFhCE
21	LMVHin 2016:It’s DiversificationintoLuxuryGoods	LouisVuittonRulesGlobalLuxuryasTo pBrandof2015	https://www.youtube.com/watch?v=nMtCQAdFIpY
21	LMVHin 2016:It’s DiversificationintoLuxuryGoods	InsideLouisVuitton'sSuccess	https://www.youtube.com/watch?v=UfyOpfSRLdE
22	RobinHood	SherylSandberg:WhatILearnedfrom Google	https://www.youtube.com/watch?v=7TWI8L2oWY o
22	RobinHood	InsightsonLeadership:SaraBlakely,S irRichardBranson,andRichardAnder sononAdvice	https://www.youtube.com/watch?v=UKhEuKVk0Jc
23	Dilemma at Devil'sDen	ChipotleServesUptheAmericanD ream/MadMoney/CNBC	https://www.youtube.com/watch?v=DDn4zFWD4TE
23	Dilemma at Devil'sDen	Apple,StarbucksShowHowaWinni ngCultureLeadstoaHigherStock	https://www.youtube.com/watch?v=3eplgBcxk2 U
24	SouthwestAirlinesin2016: Culture,Values,andOperatingPractices	SouthwestCEO:CompetitiveEnvironm entImpactsFares	https://www.youtube.com/watch?v=FI6dT0zMRB4
24	SouthwestAirlinesin2016: Culture,Values,andOperatingPractices	SouthwestAirlinesCEOonR elationshipwithTSA,FAA	https://www.youtube.com/watch?v=j0ibULnU8_s
25	Rosen Hotels &Resorts: DeliveringSuperiorCustomerService	TheHospitalityBusiness:AdaptingtoSu rvive-CountingtheCost	https://www.youtube.com/watch?v=m5yRTUpXxR M
25	Rosen Hotels &Resorts: DeliveringSuperiorCustomerService	Harris Rosen’61,President&COOofRosenH	https://w ww.youtube.com/watch?v=I8rJhWiU_dU
26	NucorCorporationin2016:ContendingwiththeChallengesofL ow-CostForeignImportsandWeakDemandforSteelProducts	WhatSteelSaysAboutthe U.S.Economy	https://www.youtube.com/watch?v=ga0TcBTT 7ZM
27	TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple	AppleCEOTimCook:OptimismfortheF uture/MadMoney/CNBC	https://www.youtube.com/watch?v=kFdUa_WeTcQcQ
27	TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple	Apple:FiveYearswithTimCook	https://www.youtube.com/watch?v=LLBRVZk9Ynk
28	NCAAFootball:IsItWorthIt?	IsItTimetoPayCollegeAthletes?	https://www.youtube.com/watch?v=Q8lKwKbvKT Y
28	NCAAFootball:IsItWorthIt?	Crossfire:ShouldCollegeAthletesBe Paid?	https://www.youtube.com/watch?v=a8Q-L5yr0Lw
29	Rhino PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?	RhinoWards:HuntingPoachersinKruge rNationalPark/SpecialReport	https://www.youtube.com/watch?v=IV9dBOtSiOw
29	Rhino PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?	CombatingRhinoPoachinginAfricaw ithDrones	https://www.youtube.com/watch?v=paSVWkOfSW Q
30	ConflictPalmOilandPepsiCo’sEthicalDilemma	WhyPalmOilProductionIsGoingG reen	https://www.youtube.com/watch?v=LlGj7Wx1azE
30	ConflictPalmOilandPepsiCo’sEthicalDilemma	TheHuman Costof ConflictPalm Oil	https://www.youtube.com/watch?v=BHreDVWW0 Fo

Requirements:

a) You can choose to conduct this project individually or in Group;

b) Submit the progress reports (no more than 2 pages);

c) Submit the final Project Report.

In your project report, you can address one or more aspects from the following key areas to discuss:

· Industry and competitive analysis

· Company resources and capabilities

· Global or multinational strategy

· E-business strategy issues

· Diversification strategies and the analysis of multi-business corporations

· Financial conditions and financial analysis

· Staffing, people management, incentives and rewards

· Organizational structure, core competencies, competitive capabilities, staffing

· Policies, procedures, operating systems, best practices, continuous improvement

· Corporate culture issues

· Ethics, values, social responsibility

· Corporate communication and public relations

In your final report, you need include:

Section 1.	Executive Summary;
Section 2.	Background of the company / topic being studied;
Section 3.	Issues / Problems that being analysed;
Section 4.	Detailed analysis of the identified issues by referring to disciplinary knowledge and skills learnt from your degree;
Section 5.	Recommend solution / Suggestions
Section 6.	Plan of your career or future study(Must individually complete)

Your report must be submitted electronically through “Turnitin”.

Total words: 3000 words

In order for students to be eligible to submit the Final Project Report AND to receive a pass grade in any Academic Unit, students must meet ALL of the following criteria:

a. Attend at least 50% of scheduled seminar/workshop sessions;

b. Submit the progress report;

c. Achieve an overall mark of at least 50% in the unit**.

Special Consideration section below for more information.