critical thinking

RPZ Marketing: The Background

Narrator It is several months after Carl Genaflek met with his old employee, Regina Poincy Zimmerman. Since then, Regina's company, RPZ Social Media Analytics, has acquired Carl's company, Genaflek Marketing. The new company that resulted from the acquisition is called RPZ Marketing.

The following video appears on the About Us page on the RPZ Marketing website.

Ravin Welcome! My name is Ravin James, and am the Director of Business Development here at RPZ Marketing. I am here to tell you about the exciting new developments at RPZ Marketing, and to tell you about how RPZ can help your business maximize its marketing strategy.

RPZ Marketing is a new company that resulted from the exciting merger between RPZ Social Media Analytics and Genaflek Marketing.

What Genaflek Marketing brings to the table is thirty years of experience as a pioneering leader in the marketing industry! What RPZ Social Media Analytics brings to the table is expertise in contemporary social media marketing strategies, like search engine optimization. With the combined expertise, we will be able to serve your diverse media needs better than anyone else in the industry!

Carl Hello, I am Carl Genaflek, the founder of Genaflek Marketing. I am excited to be part of this new partnership. Both our old and our new clients will benefit by the combined expertise of these two companies. I will be leaving to day-to-day running of this business to spend more time with my family, but I will continue to play an active role in the company.

Ravin In today's business, there are no one-size-fits-all solution for your marketing needs. Here at RPZ Marketing, we will be able to create individualized service packages that leverage traditional marketing strategies and innovative new ones that reflect the dynamic world of social media.

Josh I have been a proud part of the Genaflek family for about 10 years, and I am really excited about the opportunities that come with this merge. I look forward to working with old clients to develop groundbreaking new social media strategies. And I look forward to working with new clients to develop comprehensive strategies from the ground up.

Regina Hi! I am Regina Poincy Zimmerman, CEO of RPZ Marketing. We are thrilled to have the opportunity to serve your differentiated marketing needs.

Ravin All of us at RPZ Marketing look forward to working with you, our clients, in new and innovative ways.