business plan part 2

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BUS250_TAP3_Deliverable2_GuidelinesRubric.pdf

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BUS 250

Business Organization and Management

TAP 3

Business Plan

Deliverable 2 – 15%

Individual

Spring 2020

Name of the Student:

GUIDELINES Continue with your business plan.

In this deliverable you have to describe internal/external environment of the organization and organizational

structure.

ENVIRONMENT AND STRATEGY

SWOT Analysis

S 1. 2. 3.

W 1. 2. 3.

O 1. 2. 3.

T 1. 2. 3.

COMPETITORS List at least two of your competitors. Why are they considered as competitors?

COMPETITIVE ADVANTAGE AND STRATEGY

1. Describe your competitive strategy (cost leadership, differentiation, focus)

2. Identify your competitive advantage (what makes your business different from the rest, why it is unique?)

ORGANIZATIONAL CULTURE

Describe organizational culture of your company by identifying values and beliefs of the founders – you. You can also focus on the dress-code of your employees, company’s symbol, communication style between employees. see example – Chapter 7

ORGANIZATIONAL STRUCTURE

ORGANIZATIONAL CHART

Create organizational chart • identify departments

by using Smart Art feature in MS Word (insert->smart art->hierarchy) – use TAB on your keyboard to move departments Afterwards, describe the structure:

• Type of structure is functional, divisional, matrix or simple. (explain)

• Span of control is Narrow or Wide? Explain why

ETHICS AND SOCIAL RESPONSIBILITY

Describe how you will ensure ethical behavior of employees and management.

Explain and give examples of organizational actions toward social responsibility. Describe some of the environmental activities your company will be involved in.

DECISION MAKING (CENTRALIZATION VS. DECENTRALIZATION)

Is it centralized or decentralized decision making (can for instance HR manager make decisions alone without communicating their decision with CEO or not? What about the interference of the employees?). Explain

BONUS QUESTION What is the main strength of your business?

REFERENCES: APA style

GRADING RUBRIC Deliverable II

CONTENT Max Points

EARNED TOTAL COMPANY’S ENVIRONMENT AND STRATEGIC PLANNNIG

SWOT analysis conducted ( 3 for each)

Strengths 3 x 2 pt.

------------/16pts Weaknesses 3 x 2 pt.

Opportunities 3 x 2 pt.

Threat 3 x 2 pt.

Competitors Identified 6 pts -------------/6pts

Competitive strategy (competitive advantage used is stated)

6 pts -------------/6pts

Organizational Culture 10 ------------/10pts

COMPANY’S STRUCTURE

Organizational chart clearly represented and described 8pts -------------/8pts

Ethical management and social responsibility incorporated 6 pts -------------/6pts

The process of decision making of the company described (centralization vs. decentralization)

8pts -------------/8pts

Bonus ……………/10

TOTAL 60 pts _______/70 pts

WRITING APPEARANCE POINTS Is the paper well organized? /5 No errors in spelling, grammar and use of English /5 Organization and coherence of ideas /10

MECHANICS/PREFERENCE POINTS Presentation of the text /5 Font and Style /5 Cover Page /5 Referencing /5

Total 40 pts _______/40 pts

TOTAL 100+10 pts