dell direct and not-so-direct

A. Write a summary of Dell’s distribution strategy over the years. (2 marks)

B. Answer the following questions:

· Is dell using intensive, selective, or exclusive distribution for its market coverage? Why is this appropriate for Dell’s products and target markets? (2 marks)

· How does Dell’s preference for direct channels affect its decisions about physical distribution? (2 marks)

· What issues in channel conflict might arise from Dell’s current distribution arrangement? (2 marks)

C. In your opinion, write recommendations to improve Dell’s distribution strategy worldwide. (1 mark)