BUS 225

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BUS225ProjectFourTemplate.docx

BUS 225 Project Four Template Press Release

(Replace the bracketed text with your responses. Remove this note before submitting to your instructor.)

[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]

[Insert strong lead sentence.]

[Address the key points appropriate for external audiences.]

[Summarize the diversification decision.]

[Explain why the decision was made.]

[Explain where in the marketplace the new products are launching.]

[Identify who benefits from this product in both the company and the community.]

[Insert closing paragraph incorporating the who, what, when, where, and why.]

[your name]

Sales Department Manager

BUS 225 Project Four Template

Press Release

(

Replace the bracketed text with your responses.

Remove this note before submitting to your

instructor.)

[INSERT ATTENTION GRABBING HEADLINE

IN ALL CAPS.

]

[

Insert s

trong

l

ead

s

entence

.

]

[

Address the key

points appropriate for external audiences.

]

[

Summarize the diversification decision.

]

[

Explain why the decision was made.

]

[

Explain where in the marketplace the new products are launching.

]

[

Identify who benefits from this product in both the company a

nd the community.

]

[Insert cl

osing

p

aragraph incorporating the

w

ho,

w

hat,

w

hen

,

where, and why.]

[your name]

Sales

D

epartment

M

anager

BUS 225 Project Four Template

Press Release

(Replace the bracketed text with your responses. Remove this note before submitting to your

instructor.)

[INSERT ATTENTION GRABBING HEADLINE IN ALL CAPS.]

[Insert strong lead sentence.]

[Address the key points appropriate for external audiences.]

[Summarize the diversification decision.]

[Explain why the decision was made.]

[Explain where in the marketplace the new products are launching.]

[Identify who benefits from this product in both the company and the community.]

[Insert closing paragraph incorporating the who, what, when, where, and why.]

[your name]

Sales Department Manager