BUS 225 Project Four Guidelines and Rubric

BUS 225 Project Four Template

Press Release

[Replace the bracketed text with your responses. Remove this note before submitting this project to your instructor.]

[Company Name]

[Insert Attention-Grabbing Headline.]

[Insert strong lead sentence.]

[Address the key points appropriate for external audiences.]

[Summarize the diversification decision.]

[Explain why the decision was made.]

[Explain where in the marketplace the new products are launching.]

[Identify who benefits from this product in both the company and the community.]

[Insert closing paragraph that incorporates the who, what, when, where, and why.]

[Your name]

Sales Department Manager

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