BUS 119 week 2 assignment (DO NOT CHANGE THE BID)

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Required Resource

Text

Northouse, P. G. (2018). Introduction to leadership: Concepts and practice   (4th ed.). Retrieved from https://content.ashford.edu/

· Chapter 3: Engaging Strengths

· Chapter 4: Understanding Philosophy and Styles

· Chapter 5: Attending to Tasks and Relationships

Be careful, class. Try not to write a public relations piece for the celebrity you are covering in your paper, or for his or her foundation. Write a scholarly, objective paper. Refrain from relying on corporate websites as primary sources of information -- a corporate or organizational website is a marketing piece, not scholarly research, and is not necessarily factual. Include the criticisms you find of your celebrity, refute them, and make a case for your choice. 

Week 2 - Assignment

Effective Leadership

Three of the leaders profiled in Chapter 2 (Mother Teresa, Bill Gates, and Oprah Winfrey) have started foundations, schools, or other projects to support causes they believe in. Conduct online research of a favorite celebrity or professional athlete who has also set up a foundation or project for social good.

In your paper:

· Describe the foundation or project for social good.

· Discuss how the foundation reflects the personal values of the celebrity or athlete.

· Explain how the foundation or project is an example of leadership integrity.

· Describe how the foundation or project enhances the celebrity’s image.

· Describe whether integrity and image management are compatible.

The paper:

· Must be three to four double-spaced pages in length (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

· Must include a title page with the following:

· Title of paper

· Student’s name

· Course name and number

· Instructor’s name

· Date submitted

· Must begin with an introductory paragraph that has a succinct thesis statement.

· Must address the topic of the paper with critical thought.

· Must end with a conclusion that reaffirms your thesis.

· Must use at least three scholarly sources, including a minimum of two from the Ashford University Library, in addition to the text. Wikipedia is NOT an acceptable source.

· Must document all sources in APA style, as outlined in the Ashford Writing Center.

· Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.