DOING BUSINESS IN A GLOBAL ECONOMY

MID-TERM PAPER

DUE DATE : Saturday, OCTOBER 20, 2018

Please do not e-mail your completed examination paper

PART 1 : DOING BUSINESS IN A GLOBAL ECONOMY

Access the following web sites and determine how the following companies do business in the global environment :

1. 3M ( http://www.3M.com )

1. Landsend ( http://www.landsend.com )

1. Intel ( http://www.intel.com )

1. Starbuck ( http://www.starbuck.com )

1. Yahoo ( http://www.yahoo.com

Please answer the following questions :

1. How global are they?.

1. Is a global strategy evident from their home pages?.

1. What kind of benefits are they enjoying being global?.

1. What are the challenges they face being global?

PART 2 : GLOBAL BUSINESS – GROUPON CASE.

Please read the attached GROUPON CASE. If you were in charge at Groupon, what would you do?, Write up what would you do.

Dr Babu Subbaraman Page 1