Research Paper Project

BUS 285 Final Project Information

For your final project, you are to evaluate a Fortune 500 company’s strategic management philosophies and determine how effective they are. Students will create a one-page executive summary and the following subject areas on the table of contents (page numbers are only examples; project can be more than 15 pages in length—but not less than 15 pages for full credit).

I. Company Overview

A. Organizational Overview (Corporate Structure, Culture, Sales, History, Industry Position)

B. Mission Statement

C. Strategic Vision Statement

D. Internal Leadership

II. Strategic Analysis

A. Five-Forces Model of Competition Chart (Chapter 3, page 41)

B. SWOT Analysis Table (Chapter 4, page 76)

C. Social Responsibility, Corporate Sustainability and the Environment (Chapter 9, p. 197)

D. Corporate Culture and Superior Strategy Execution (Chapter 10, page 221)

III. Strategic Effectiveness Analysis

A. Organizational Structure and Strategy (Do these work together?)

B. Corporate Cultures and Strategy (Do these work together?)

IV. Conclusion (The Three Tests of a Winning Strategy, Chapter 1, page 8)

Minimum Requirements for Course Research Project:

· 12 Pages (not including title page, table of contents, reference page, etc.)

· MLA Citation Style Format

· 5 References

· Grammatically Correct

· Must be Professionally Presented Without spelling Errors

· Must incorporate information discussed during the semester (ie. Textbook)