Assignment

Our best marketing source will be our patients who is satisfied and appreciated to effort and methods . However , customer based marketing worth millions of dollars of marketing , we will be marketing our service online too .Pop-up ads will take place and also our posters will be posted on gyms .We need to create awareness of our weight loss clinic to attract clients.Additionally we are planning to be on stores who sells dietetic and diabetic products and services .

BeFIT members will not stay at the offices and wait for the customer . We will be out talking to people and telling about our service . We will be on panels , forums , universities , business centers and we will sale our products and services on the market real market . Our customer will always be welcome to stop by our office and ask any kind of questions and see the how customers are losing weight during a short amount of time period .

Funding Request

For our sector and our products , getting known is the most important thing . The best way to be known is marketing and marketing also is an expensive operation . As long our we keep our standarts high and the quality we believe we do not have hard time to get this process going . However ,soon or late to do marketing in good standart will need funding . We will request our fundings from whom are willing to work on dietetic or worked sometimes before . We will ask from someone who believes and trust us and our products and services . We will moving on a plan scheduled , so we will not need human power or human source . The key factor for us is being able to market our products to right people and getting the outcomes in a short period of time .

Financial Porjections

Financials

BeFIT will start with private equity funding to get rid of pressure at the first place to keep our feet on the ground .

Startup Costs

Office lease = 2.400×12 = 28.800 dollars

Nurses = Two nurses will be paid at the same time with an hourly waged of 24 dollars , around 7.000 dollars will be paid monthly , 94.000 annualy

Herbs & Products = ?? 4.000 (Annualy)

Flyers & Banners = 1.000

Online Ads = 8.000 annualy

SmartPhone App = 8.000 dollars

Sources of Capital : Private equity , equal shares among partners

Financing Structure : Private equity capital