marketing

BUMKG 330 – Principles of Marketing Topic – Branding

5 Points Overview This assignment helps you understand the importance of brand in marketing strategy planning. Learning Outcomes On reading Chapter 8 and completion of this assignment, you will:

• Understand the importance of brand identification. • Familiarize with ways to develop a strong brand. • Grasp the benefits of “managing” the brand.

Visual Summary

Case Study

The Bamboo Brush Branding

You are a marketing manager for a company that has developed a new toothbrush. The toothbrush is made of bamboo which is biodegradable. However, the bristles are made of infused charcoal which is not biodegradable. The details of the toothbrush are shows at the end of this document. You have to create a brand for this new bamboo toothbrush. You have to prepare a report on your branding for the senior management.

In the report, you must:

 Develop a brand name for the product. The brand name should be unique and should not have been used by any other company as on 11/15/2018. [2 points]

 List five competitors and write why you think they are the competitors. [2 points]  Determine the retail price [1 point]

Your report should be around 1000 words. You should have headings and sub-headings to make reading the report easy Your report should be Single spaced. Use 1” margins on all sides. Times New Roman 12 size font for the document. Upload your document to “Dropbox” as per due date. Brush Handle looks like this

The Bristles looks like this

The packaging looks like this

Your company thought about a few features of the product. However, you have to think about other features that you want to use to develop your brand.