| Financial Budget of Juice Mania |
| Marketing |
| expense |
| budget |
| (%) |
| allocation |
| 2012 |
| 2013 |
| 2014 |
| Online |
| advertising |
| and social |
| networking |
| 15% |
| 0.06 |
| 0.89 |
| 1.78 |
| Radio |
| promotions |
| 15% |
| 0.08 |
| 1.02 |
| 1.67 |
| Personnel |
| service |
| 20% |
| 0.16 |
| 1.54 |
| 1.98 |
| Promotion |
| 10% |
| 0.02 |
| 0.06 |
| 0.37 |
| seasonal) |
| Leaflets |
| 10% |
| 0.09 |
| 0.11 |
| 0.98 |
| Contingency |
| 15% |
| 0.06 |
| 0.05 |
| 0.76 |
| Total marketing |
| expenditure |
| 0.47 |
| 3.67 |
| 7.54 |
| The cost that Bonobos would incur is related to the promotional activities. For |
| promotional activities Bonobos would incur following cost: |
| Newspaper advertisements |
| £12,000 |
| Transit advertisement |
| £4,000 |
| Radio |
| £6,000 |
| Total |
| £22,000 |
isaev.
Budgetweek6.xlsx
