Value of Graduate Degree

Note: First read Chapter 10 in the textbook and the “Developing a Marketing Campaign and Budget” article in Canvas.

Step 1: Answer the following questions for the individual tactics

Tactic #1: _________________________________

Labor

· What professional staff is required to perform the work? What are their titles?

· How many hours will each staff person work on the project?

· What is the average hourly rate for each title? (Do Google search.)

· What is the total amount for each professional staff person?

· What is the combined cost for all professional staff working on the project?

Out of Pocket

· What additional expenses will we occur – out of pocket costs?

· What is the estimated cost for each out of pocket item?

· What is the combined cost for all out of pocket costs?

Repeat the process for the other tactics.

Step #2

Combine the Labor and Out of Pocket Costs into a single budget.