Budgeting for a New Route Launch

Expenses

	Launching a New Route for an International Airport				[Date]
	Event Budget for Aiport/Airlines Partnerhip: (name of your airlines here)
	Social Networks	Estimated	Actual		Actual Cost Breakdown
	Twitter	$500.00	$300.00
	Facebook
	Pintrest
	Other Internet
	Total	$500.00	$300.00
	Traditional Media	Estimated	Actual
	Newspapers	$200.00	$500.00
	Magazines
	Cable TV
	Radio
	Direct Mail
	Total	$200.00	$500.00
	Publicity	Estimated	Actual
	Graphics work	$500.00	$800.00
	Photocopying/Printing
	Postage
	Total	$500.00	$800.00
	Miscellaneous Marketing	Estimated	Actual		Estimated vs. Actual
	Telephone	$500.00	$600.00
	Transportation
	Stationery supplies
	Fax services
	Total	$500.00	$600.00
	Event Management	Estimated	Actual
	Food	$600.00	$800.00
	Drinks
	Supplies
	Staff and gratuities
	Total	$600.00	$800.00
	Program	Estimated	Actual
	Performers	$300.00	$500.00
	Speakers
	Travel
	Hotel
	Other
	Total	$300.00	$500.00
	Prizes	Estimated	Actual
	Free Air Travel Certificates	$200.00	$300.00
	Other gifts
	Total	$200.00	$300.00
	Total Expenses	Estimated	Actual
		$2,800.00	$3,800.00
	* The numbers in each category are fictitious and have been provided as an example.

Estimated Social Networks Traditional Media Publicity Miscellaneous Marketing Event Management Program Prizes 500 200 500 500 600 300 200 Actual Social Networks Traditional Media Publicity Miscellaneous Marketing Event Management Program Prizes 300 500 800 600 800 500 300

$3,800.00

Social Networks Traditional Media Publicity Miscellaneous Marketing Event Management Program Prizes 300 500 800 600 800 500 300

Made in Office 2007 for office2007.com

Income

	Launching a New Route for an International Airport
	Event Budget for Event Name: INCOME
	Admissions					Estimated	Actual		Income Comparison
	Estimated	Actual
	300	100	Adults @	$5.00		$1,500.00	$500.00
	200	50	Children @	$2.00		$400.00	$100.00
	100	50	Other @	$1.00		$100.00	$50.00
						$2,000.00	$650.00
	Ads in program					Estimated	Actual
	Estimated	Actual
	300	100	Covers @	$20.00		$6,000.00	$2,000.00
	200	50	Half-pages @	$10.00		$2,000.00	$500.00
	100	50	Quarter-pages @	$5.00		$500.00	$250.00
						$8,500.00	$2,750.00
	Exhibitors/vendors					Estimated	Actual
	Estimated	Actual
	100	50	Large booths @	$20.00		$2,000.00	$1,000.00
	100	10	Med. booths @	$50.00		$5,000.00	$500.00
	50	2	Small booths @	$5.00		$250.00	$10.00
						$7,250.00	$1,510.00
	Sale of items					Estimated	Actual
	Estimated	Actual
	400	300	Items @	$20.00		$8,000.00	$6,000.00
	300	200	Items @	$15.00		$4,500.00	$3,000.00
	200	100	Items @	$10.00		$2,000.00	$1,000.00
	100	0	Items @	$5.00		$500.00	$0.00
						$15,000.00	$10,000.00
	Total Income					Estimated	Actual
						$32,750.00	$14,910.00

Estimated Admissions Ads in program Exhibitors/vendors Sale of items 2000 8500 7250 15000 Actual Admissions Ads in program Exhibitors/vendors Sale of items 650 2750 1510 10000

Profit - Loss Summary

	Launching a New Route for an International Airport					September 18, 2008
	Event Budget for Event Name: PROFIT/LOSS SUMMARY
		Estimated	Actual		Profit vs. Loss
	Total income	$32,750.00	$14,910.00
	Total expenses	$2,800.00	$3,800.00
	Total profit (or loss)
		$29,950.00	$11,110.00

Total income Estimated Actual 32750 14910 Total expenses Estimated Actual 2800 3800