ISDS

BubbleUpCaseanddata.xls

Sheet1

Case 1:	Bubble Up Bottling Company
The Bubble Up Bottling Company of Budapest, Hungary, is interested in forecasting sales
of Bubble Up over the next two years. The company has analyzed Bubble Up's market share
for its service area over the past 20 quarters. Market share has generally been growing as
indicated in the table B below.
During this same five year period, total soft drink sales in the region (as measured in
100,000s of cases) have been as in the table A below.
			Table A
			Year
Season	1	2	3	4	5
Winter	114	114	124	132	134
Spring	130	146	151	160	166
Summer	158	177	175	184	205
Fall	131	142	146	144	148
The company would like to forecast Bubble Up soft drink sales for years 6 and 7. To do so,
use a linear trend model to forecast market share for each quarter of years 6 and 7 and
seasonal model to forecast total soft drink sales in these periods. Then multiply
the forecast of total soft drink sales by Bubble Up's sales during this period.
Prepare a business report to Bubble Up management containing your forecast and
explaining your approach.
			Table B
	Year		Season	Bubble Up's Market Share (in Percent)
	1		Winter	6.42
	1		Spring	6.58
	1		Summer	6.99
	1		Fall	6.82
	2		Winter	6.64
	2		Spring	6.46
	2		Summer	6.7
	2		Fall	7
	3		Winter	6.7
	3		Spring	6.84
	3		Summer	6.78
	3		Fall	6.48
	4		Winter	6.93
	4		Spring	6.79
	4		Summer	6.83
	4		Fall	7.21
	5		Winter	7.73
	5		Spring	8.16
	5		Summer	8.36
	5		Fall	8.23