Milestone 2

BUA 3345: International Business

Milestone 2: Background and Geography Guidelines and Rubric For this milestone, you will research general background and geographic information about the country you have chosen for your final project. Specifically, be sure to address the following critical elements:

● Describe the country’s location, population, and most common spoken language(s) ● Briefly explain the country’s history (no more than one paragraph) ● Describe the geographic environment. (For example: What is the general topography that might impact transportation? Where are the

main ports or is it landlocked between other major nations? etc.) Note: You are not limited to these factors in your final PEST analysis, but should focus the majority of your analysis in these areas. For your final project presentation and written report, you will be required to analyze the information you present in this milestone to assess the impact of the country’s geographic environment on its business practices. Guidelines for Submission:​ Your milestone submission should be no more than two pages in length, double-spaced, in 12-point Times New Roman font, with references cited in APA style. Instructor Feedback:​ This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center.

Rubric Criteria Exemplary (100%) Needs Improvement (75%) Not Evident (0%) Value

Introduction

Describes basic background and introductory information about the country including its location, population, most common languages spoken, etc.

Describes basic background and introductory information about the country including its location, population, most common languages spoken, etc., but lacks in detail or clarity, or contains inaccuracies.

Does not describe basic background and introductory information about the country including its location, population, most common languages spoken, etc.

15

History

Explains the country’s history. Explains the country’s history, but lacks in detail or clarity, or contains inaccuracies.

Does not explain the country’s history. 15

BUA 3345: International Business

Geography Describes the geographic environment. Describes the geographic environment, but lacks in detail or clarity, or contains inaccuracies.

Does not describe the geographic environment.

60

Mechanics No grammar or spelling errors that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Minor errors in grammar or spelling that distract the reader from the content. All sources used are cited using APA Style, 6th ed.

Major errors in grammar or spelling that distract the reader from the content and/or errors made in citing sources using APA Style, 6th ed.

10

Total = 100%